Customer Experience

Apple Kills Open Rate Metrics – Focus on Link Analytics Instead

Apple has positioned itself at the forefront of consumer privacy over the years. The company can always be relied upon to deploy new tweaks and improvements with data protection in…

Customer Experience

Simplifying Your Bitly Experience: Filtering and Settings

Bitly brings the power and simplicity of links to your fingertips. With a tap or click of a link, you can connect your audience to a universe of content.  When…

Digital Marketing

How to Better Serve Customers in a Digital-First Landscape

Learn how to adapt a “customer first” mindset to win new business even in a challenging economy.

Customer Experience

Why Tesla’s Eyebrow-Raising Customer Service Technique Makes Sense

“Get me your manager.” The four words that elicit a collective shudder from customer service reps everywhere. Customer service teams try very hard to please and placate customers; to contain…

URL Shortening

Customer Experience & the Link Management Platform

Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…