Mobile Marketing

Mobile Marketing

Bitly Mobile Optimizer: App Links, Metrics, Customization Updates

The mobile ecosystem can seem to change overnight. Just when you think you’ve perfected the mobile experience for your customers, an iOS, Android or Facebook update throws a wrench into…

Mobile Marketing

WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More

Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…

Mobile Marketing

The Secret to Driving 500k App Opens in a Month

Crafting a seamless customer experience is vital for mobile user retention.

Mobile Marketing

Apple’s Deep Links Announcements Will Impact Marketers

Mobile deep linking is evolving at a rapid pace and major developments continued this week at the Apple WWDC. As Google, Bing, and Facebook expand their features in the mobile…

Mobile Marketing

How to Convince Your CMO to Care About Deep Links

Discover the three compelling reasons why CMOs should prioritize deep linking initiatives.

Mobile Marketing

How Marketers Should Talk to Developers About Deep Links

Here's how marketers should address deep links with developers.