11 Best ClickFunnels Alternatives and How They Compare

Struggling to get your sales funnels flowing? You’re not alone. That’s when a lot of marketers turn to ClickFunnels to help them build lead-generation landing pages that convert

ClickFunnels is a powerful tool for creating sales funnels, but it may not be the best fit for every business. If you need more flexibility or customization, you might be searching for an alternative that better suits your unique business needs.

Fortunately, there are plenty of viable alternatives—and we’ll explore the top 11 here, covering their top features, ideal use cases, and pricing to help you make an informed decision.

Note: The brands and examples discussed below were found during our online research for this article.

What to look for in a ClickFunnels alternative

ClickFunnels is a popular choice for businesses looking to simplify the complex process of building sales funnels. The platform helps you generate leads, create sales pages, manage order forms, and even roll out upsell offers. It’s an all-in-one tool designed to manage your entire sales process. 

That said, it’s not the perfect fit for everyone. If you find that ClickFunnels isn’t meeting your specific needs, here’s what you should look for as you weigh your other options:

  • Extensive customization: Your chosen tool should offer a wide range of customization options so you can tailor your funnels and landing pages to match your brand’s unique identity and needs.

  • Ease of use: A user-friendly, intuitive interface ensures that your whole team can make full use of the platform without a significant learning curve.

  • Integration capabilities: Seamless compatibility with the tools and platforms you already use enhances functionality.

  • Affordable pricing: While this means something different to every business, look for a tool that fits comfortably within your budget and offers a lot of value for the price. Take advantage of any free plans or trials to test out the tool before committing.

  • Advanced analytics: Robust reporting tools help you track and analyze performance metrics more effectively, so you can identify what works and tailor future campaigns accordingly.

1. Bitly

Bitly is actually a 3-in-1 platform that helps marketers streamline lead generation, marketing, and engagement with optimized landing pages, branded short links, and custom QR Codes. 

With Bitly Pages, you can create impactful landing pages for hosting lead capture forms, showcasing special promotions, managing event registrations, and more—no coding experience required. The platform offers a variety of optimized, mobile-friendly landing page templates that are fully customizable, making the creation process seamless and intuitive.

In addition, Bitly Codes help you bridge online and offline channels to expand engagement opportunities across digital and physical spaces. You can create QR Codes that link to any URL, guiding audiences directly to lead capture pages, contact forms, or promotional content. 

Bitly Links further empower your marketing campaigns with custom, branded short links that are easy to share across all your channels and help establish brand awareness. Plus, all of your landing pages, short URLs, and QR Codes are trackable via the Bitly Analytics dashboard, so you can measure performance, get insights into engagement, and continuously improve your strategies.

Comparable features

  • Optimized landing pages: These pages are simple to set up, reducing the complexity of building a full sales funnel while still effectively driving conversions.  

  • Engagement analytics: Track clicks and scans across all your pages, links, and QR Codes to monitor engagement and inform lead-generation strategies.

  • Branded short links: Condense long URLs into custom short links that are easy to share and build brand trust.

  • Integrations with marketing tools: The Bitly Marketplace offers tons of integrations with CRM systems, email marketing platforms, social media management tools, and more, streamlining marketing workflows and enhancing efficiency. 

  • Custom QR Codes: Bridge the gap between your physical and digital marketing assets with branded, trackable QR Codes.

  • UTM tracking: Integrating Bitly UTMs into your URLs lets you capture valuable insights about traffic sources, mediums, and campaign success. 

Prices

  • Free: $0/month  

  • Core: $8/month (billed annually)  

  • Growth: $29/month (billed annually)  

  • Premium: $199/month (billed annually)  

Boost your marketing game with Bitly!

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2. Instapage

Instapage enables businesses to create, personalize, and optimize landing pages with ease. It offers a drag-and-drop builder, customizable templates, and advanced design features, allowing users to craft responsive, on-brand pages efficiently. The platform primarily focuses on enhancing post-click experiences to help you boost conversion rates above industry averages.

Comparable features

  • Easy landing page creation: Optimize landing pages effortlessly with an intuitive drag-and-drop builder.

  • A/B testing: Experiment with different page elements to identify the most effective combinations for conversions.

  • Dynamic content replacement: Personalize page content based on user behavior and search intent, enhancing relevance and engagement.

  • Integrations: Integrate seamlessly with marketing tools, including CRM systems, email marketing platforms, and analytics services.

Pricing

  • Create: $79/month (billed annually)

  • Optimize: $159/month (billed annually) 

  • Convert: Custom pricing

3. GetResponse

GetResponse is an all-in-one marketing platform designed to help businesses manage nearly every aspect of their online marketing efforts. It offers tools for email marketing, landing page creation, and webinar hosting, as well as an intuitive sales funnel builder, making it a comprehensive alternative to ClickFunnels. 

Comparable features

  • Landing page builder: Provides a user-friendly drag-and-drop builder for creating all different types of landing pages

  • Automated email sequences and lead nurturing: Offers robust email marketing capabilities, including automated follow-ups and lead nurturing sequences

  • Webinar hosting tools: Includes built-in tools for hosting and managing webinars, enabling businesses to conduct live or on-demand sessions

  • Complete sales funnel creation: Offers features for creating comprehensive sales funnels, similar to ClickFunnels 

Pricing

  • Email Marketing Plan: Starting at $13.30/month

  • Marketing Automation Plan: Starting at $41.30/month

  • Ecommerce Marketing Plan: Starting at $83.30/month

  • MAX Plan: $1,099/month

4. Systeme.io

Systeme.io is an all-in-one marketing platform designed to help businesses create and manage sales funnels, automate marketing efforts, and build online courses. It offers a range of tools, including a drag-and-drop funnel builder, email marketing capabilities, and membership site creation, making it a comprehensive alternative to ClickFunnels.

Comparable features

  • Intuitive funnel builder: Provides a user-friendly drag-and-drop builder that allows users to create various types of sales funnels without coding knowledge 

  • Built-in email marketing tools: Includes email marketing functionalities for sending follow-up emails and nurturing leads

  • Membership site creation: Enables users to create membership sites and offer gated content to their audiences 

  • Automation features: Offers automation capabilities for email sequences and sales processes

Pricing

  • Free: $0/month (billed annually)

  • Startup: $19/month (billed annually)

  • Webinar: $33/month (billed annually)

  • Unlimited: $69/month (billed annually)

5. Leadpages

Leadpages is a user-friendly platform designed to simplify the process of creating high-converting landing pages. It caters to businesses looking to capture leads, promote services, or drive conversions without extensive technical expertise. 

The platform focuses on optimizing individual pages rather than full funnel systems, making it a practical option for small businesses and solo entrepreneurs with straightforward marketing goals.  

Comparable features

  • Landing page customization: Simplify the process of creating and customizing pages that align with landing page best practices.

  • Lead form integration: Collect user information through embedded forms.

  • Split testing: Optimize performance by A/B testing different landing page elements.

  • SEO optimization: Improve visibility with SEO-friendly pages that drive more traffic.

Pricing

  • Standard Plan: $37/month (billed annually)  

  • Pro Plan: $74/month (billed annually) 

  • Conversion Plan: $697/month (billed annually)

6. Builderall

Builderall is an all-encompassing digital marketing platform that offers tools for creating landing pages, managing email marketing, and automating workflows. It supports webinar hosting, e-commerce funnel building, and lead nurturing, making it a strong ClickFunnels alternative. Builderall is ideal for online businesses seeking an integrated marketing solution that covers all stages of the sales funnel.

Comparable features

  • Integrated marketing tools: Combines landing page building, email marketing, and automation

  • Webinar hosting: Facilitates webinar creation and management

  • Workflow automation: Automates lead nurturing and sales processes

  • E-commerce support: Offers sales funnels tailored to online retail

Pricing

  • Core: $17/month

  • Essentials: $47/month

  • Advanced: $97/month

  • Premium Plan: $247/month

7. Kartra

Kartra is a comprehensive marketing automation platform that combines page building, email marketing, and customer management tools. It allows users to create various funnel types, manage membership content, and seamlessly integrate payment solutions into their checkout pages. 

Kartra is a great ClickFunnels alternative for business owners who need an all-in-one solution to manage both sales and customer relationships.

Comparable features

  • All-in-one functionality: Brings page building, email marketing, and automation tools into one platform

  • Customizable funnel templates: Offers a variety of funnel types and templates that are customizable to fit your needs

  • Membership support: Enables secure membership sites for exclusive content

  • Payment integration: Simplifies transactions with shopping cart and payment gateway features

Pricing

  • Starter: $99/month (billed annually)

  • Growth: $189/month (billed annually)

  • Professional: $429/month (billed annually)

8. OptimizePress

OptimizePress is a WordPress-based platform for creating high-converting landing pages and marketing funnels. It’s designed for marketers who want complete control over their page design and performance. With tools for customization, membership content, and payment integration, it’s a cost-effective ClickFunnels alternative.

Comparable features

  • Templates and customization: Provides pre-built templates and flexible design options

  • Membership content: Enables you to create secure gated areas for members

  • Split testing: Improve performance through A/B testing and continuous optimization

  • Payment integration: Supports a variety of payment processor integrations to streamline transactions

Pricing

  • Starter: $14/month (billed annually)

  • Plus: $24/month (billed annually)

  • Ultimate: $41/month (billed annually)

9. HubSpot

HubSpot is a leading CRM and marketing automation platform that combines landing page creation, lead tracking, and analytics into a unified solution. Known for its versatility, HubSpot excels in helping businesses streamline customer interactions across the entire funnel, so it’s a compelling alternative to ClickFunnels. 

Comparable features

  • Landing page builder: Offers a vast selection of templates and advanced customization options

  • Built-in CRM: Enables you to track leads and manage interactions via a centralized, user-friendly platform

  • Email marketing: Create personalized follow-up and lead nurturing campaigns to guide visitors down the sales funnel

  • Analytics tools: Track engagement across funnels to see what’s working and what needs improvement

Pricing

  • Starter Customer Platform: $15/month/seat (billed annually)

  • Marketing Hub Starter: $15/month/seat (billed annually)

  • Marketing Hub Professional: $800/month (billed annually)

  • Marketing Hub Enterprise: $3,600/month (billed annually)

10. Kajabi

Kajabi is a platform designed for creating, hosting, and selling digital products like courses and gated content. It combines a funnel and landing page builder with integrated email marketing, making it a practical alternative to ClickFunnels for content creators and businesses focused on digital content and education.

Comparable features

  • Customizable landing pages: Choose from a vast selection of templates, then personalize your page to fit your brand.

  • Digital product hosting: Create and monetize online courses, newsletters, podcasts, and more.

  • Email marketing and funnels: Design fully automated campaigns that drive conversions.  

  • Membership support: Provide gated content for exclusive access.

Pricing

  • Kickstarter: $55/month (billed annually) 

  • Basic: $119/month (billed annually)

  • Growth: $159/month (billed annually)

  • Pro: $319/month (billed annually)

11. Unbounce

Unbounce is a landing page builder that simplifies conversion optimization through drag-and-drop design and lead capture tools. Its AI-powered tools are especially useful for generating content and launching tailored landing pages quickly, and you can track their performance with real-time analytics. 

When comparing Unbounce vs. ClickFunnels, Unbounce stands out with its advanced A/B testing features, which allow you to optimize landing pages using data-driven insights.

Comparable features

  • Drag-and-drop builder: Makes it simple to brand and personalize conversion-focused templates

  • A/B Testing: Enables you to split test different landing page elements to refine your strategy

  • Lead capture features: Offers tools like pop-ups and sticky bars to help you maximize on-page engagement and reduce bounce rates

  • Tool integrations: Connects with email marketing and CRM platforms for simplified workflows

Pricing

  • Build: $74/month (billed annually)

  • Experiment: $112/month (billed annually)

  • Optimize: $187/month (billed annually)

  • Agency: $499/month (billed annually)

Boost your marketing game with Bitly!

Get started with custom short links, QR Codes, and landing pages.

Try now

Start building high-performing tunnels and more with the right tool

When it comes to driving more leads and conversions, tailored landing pages and sales funnels are invaluable. ClickFunnels is a popular tool that helps marketers quickly build and optimize their funnels, but it’s not an ideal fit for every business. If ClickFunnels isn’t meeting your unique needs, it might be time to explore some powerful alternatives like Bitly.   

The Bitly Connections Platform equips marketers with essential tools to create, track, analyze, and optimize campaigns effectively. 

With fully customizable landing pages, custom short links, and branded QR Codes, Bitly provides a comprehensive solution with nearly unlimited use cases. Plus, you can track the performance of your pages, codes, and links through one centralized dashboard for continuous optimization.

Get started with Bitly today to transform your approach to lead generation and conversion.