LinkedIn is more than a social media network—it’s a vital professional platform that connects individuals across industries. Your LinkedIn profile serves as your digital business card, offering a glimpse of who you are and what you can do.
Increasing views on your LinkedIn posts and profile means expanding your network, improving your visibility, and potentially growing your business. It’s not about showing off—it’s about connecting, engaging, and creating opportunities.
If you’re ready to enhance your LinkedIn presence, we’re going to share with you eight practical tips to boost your profile and post views for more engagement.
In this article:
1. Create engaging content
2. Shorten the links you share
3. Optimize your headline and profile image
4. Share other users’ content
5. Leverage various types of content
6. Post consistently
7. Use hashtags wisely
8. Engage on others’ posts as well
9. Tag relevant parties in your posts
1. Create engaging content
Engaging content is the bread and butter of any thriving LinkedIn profile. Think about the posts that catch your eye. They’re not the dry, generic ones. They’re the posts that speak to you, tell a story, and invite you to interact.
Creating engaging content is essential for increasing LinkedIn views because it encourages people not just to look, but to pause, read, and engage. It transforms your profile from a static webpage into an interactive experience.
Engaging content isn’t just about flashy images or clever catchphrases. It resonates with your audience, offers valuable insights, sparks conversations, and encourages sharing. It’s what turns a casual viewer into a keen follower.
Tips for writing engaging content
You don’t need to be a LinkedIn influencer or thought leader to create content that resonates. But it’s important to understand what truly captures attention and invites interaction on this social media channel. Here’s how to deliver engaging LinkedIn content that gets views.
- Know your audience: Understand who you’re writing for. Tailor your content to speak directly to your target audience’s needs, interests, and pain points.
- Tell a story: Humans love stories. Share experiences, success stories, or even failures that teach a lesson. Make it relatable, make it real.
- Ask questions: Encourage engagement by asking thoughtful questions. Get your audience thinking and invite them to share their thoughts.
- Use visuals: Images, videos, or infographics can add color to your content. A well-chosen visual can enhance understanding and retention.
- Provide value: Offer tips, insights, or information that your audience can use. Content that educates or solves problems is always a winner.
- Be authentic: Let your unique voice shine through. Authenticity creates trust, and trust encourages engagement.
2. Shorten the links you share
Ever stumbled upon a link that resembles the code for launching a spacecraft? Long, unruly URLs can be an eyesore, detracting from the professionalism of your content. And a never-ending URL can even appear suspicious, leading some users to avoid clicking.
On the other hand, shortened links are the well-tailored suit for your content: clean, professional, and trustworthy. Using Bitly’s link shortener for LinkedIn URLs will not only enhance the appearance of your links but also provide tracking, allowing you to monitor clicks, sources, and other metrics.
You can shorten your links easily (and for free) with Bitly, turning those cumbersome URLs into sleek, professional connections. With Bitly, it’s not just about cutting down characters—it’s about crafting connections that resonate with your audience.
3. Optimize your headline and profile image
Your LinkedIn headline and profile image is the bold, underlined introduction to who you are and what you do. Whenever you comment, post, or even just appear in someone’s network suggestions, that headline and profile image are their first impression.
In short, your profile image is a visual representation of your personal brand. An optimized profile image is clear, professional, and aligned with what you represent, leading to more LinkedIn connections.
Whether it’s a sharp headshot or a creative snapshot that illustrates your field, your image should be an inviting gateway to your expertise. So make sure it’s high-resolution, well-lit, and, most importantly, genuinely you.
How to craft an effective headline
Your headline is the other side of this coin—a personal tagline in the bustling market of LinkedIn. Crafting an effective LinkedIn headline is like writing a haiku for your professional self. It’s concise but speaks volumes.
- Be concise and specific: Your headline should reflect your job title, role, or core expertise. “Marketing Expert” or “Tech Innovator” gives people a quick glimpse into your world.
- Add value proposition: What do you bring to the table? Mention what makes you unique or how you solve problems in your industry.
- Use relevant keywords: Think about the search terms someone would use to find a professional like you. Incorporate those terms in a natural way for better SEO.
- Keep it fresh: If you change roles or focus, make sure to update your headline to reflect your current professional landscape.
Remember, your headline and profile image is more than digital decor—they guide professionals to your LinkedIn profile and posts. An optimized image, paired with a well-crafted headline, doesn’t just attract views—it starts conversations.
4. Share other users’ content
Sharing other users’ content on LinkedIn is a strategic approach to community building.
By highlighting relevant posts or insights from peers in your field, you engage with the broader dialogue and also position yourself as an involved member of your industry. This practice enhances your credibility and showcases your commitment to collaboration and growth.
Moreover, the act of sharing encourages a sense of reciprocity. Others are more likely to share your content in return, amplifying your voice and extending your reach. It’s a tangible way to foster relationships and create a dynamic exchange of ideas.
5. Leverage various types of content
Variety is the spice of life, and the same goes for your LinkedIn content. Leveraging various types of content not only keeps your profile fresh and engaging but also allows you to reach different segments of your audience.
Whether it’s a thought-provoking article, a captivating video, or an interactive poll, mixing it up adds dimension to your profile and resonates with a broader audience. So let’s delve into how you can make the most of different content types.
Text and image posts
Text and image posts are the essential staples of LinkedIn. To make them as inviting as possible, use high-quality photos that align with your message and craft engaging captions.
Whether you’re asking questions or sharing insights, your words should encourage interaction. And don’t forget to utilize relevant hashtags. Properly chosen hashtags can help your post reach a wider audience and expand your LinkedIn presence.
Video content
Video content on LinkedIn feeds should be professional yet authentic. You can share industry insights, behind-the-scenes glimpses, or personal stories—but remember to mind the length. Videos should be concise but valuable to maintain interest.
And to make your content accessible to all, adding subtitles is a thoughtful touch. It ensures that even if someone can’t or doesn’t want to listen, they can still enjoy your content.
Document carousels
Document carousels on LinkedIn allow you to create a slide-like experience, a sort of mini-presentation right on the platform. This format is best used for in-depth insights, breaking down complex topics into digestible slides.
Adding visuals and bullet points keeps the content engaging and easy to follow. And just like in any good presentation, including a call-to-action encourages readers to engage further or visit your website, turning viewers into active participants.
Polls
Polls on LinkedIn serve as the digital equivalent of raising hands in a meeting, and they’re a powerful tool for engagement. The key to leveraging polls is to ask relevant questions that make your audience think and share their opinions.
Keeping the options simple and clear ensures that you don’t confuse voters with too many or vague choices. And engaging with the results by sharing insights and interacting with those who participated turns a simple query into a lively conversation.
6. Post consistently
Posting consistently on LinkedIn sets a tempo that your audience can follow. But it’s not just about frequency—it’s about establishing a pattern that helps you stay relevant and present in your network’s feeds.
Regularity in posting benefits the LinkedIn algorithm, but it also builds a sense of reliability with your audience. People know when to look for your insights, updates, or industry thoughts, and this consistency encourages views and engagement. It’s a simple but potent strategy to keep your LinkedIn presence vibrant and effective.
7. Use hashtags wisely
Hashtags on LinkedIn are not just decorative—they’re functional tools that connect your posts to specific themes or topics. By using hashtags wisely, you increase the visibility of your content, connecting it with individuals and groups interested in similar subjects.
When it comes to using hashtags, relevance should be your guiding principle. Choose tags that closely align with the content of your post to create a coherent and easy-to-follow narrative for your LinkedIn network. Using too many hashtags can be counterproductive, so aim for three to five pertinent ones per post.
Also, pay attention to trends and what’s popular within your industry. Engaging with current and industry-related hashtags puts you in the thick of the conversation, allowing you to contribute valuable insights and connect with peers.
8. Engage on others’ posts as well
Engaging with other people’s content isn’t just good etiquette—it’s a strategic move to broaden your reach and increase your LinkedIn profile views. Think of it as a network-wide conversation where your comments and interactions with others can lead to mutual growth.
By actively engaging with posts from your industry and network, you’re not only building relationships but also drawing attention to your profile. Your insights, agreements, or even polite disagreements can spark interest and drive others to explore what you have to say on your profile and posts.
9. Tag relevant parties in your posts
When you tag individuals, companies, or organizations, you’re directly drawing their attention to your LinkedIn posts, increasing the likelihood of engagement. This can lead to more views and connection requests, as the tagged parties often interact with the post, making it visible to their networks as well.
Tagging isn’t just about visibility though. It’s also about contextualizing your content and aligning it with others in your industry, company, or professional circle.
However, over-tagging or irrelevant tagging can quickly turn from a content strategy to a nuisance, leading to a loss of credibility. So approach tagging thoughtfully, ensuring that the content aligns with the tagged parties’ interests or contributions and adds value.
Shorten links for your LinkedIn easily with Bitly
One of the most important aspects of a LinkedIn content marketing strategy is professional, accessible linking. Bitly simplifies this process, turning unwieldy URLs into clean, trackable links that enhance your content’s appeal.
Whether you’re building a brand or just boosting your professional presence, Bitly is a tool tailored to your journey. It’s more than just shortening links—it’s about connecting, engaging, and growing with confidence.
Ready to link like a pro? Explore Bitly’s pricing plans and elevate your LinkedIn page today.
