For tea lovers, every sip has the power to carry meaning. Whether it’s a comforting start to the day or a calming afternoon ritual, a hot cup of tea can evoke cherished memories with just a taste. The best tea brands understand that tea is more than just a beloved beverage—it’s an experience that invites connection.
Wight Tea does just that by blending tradition with innovation. By using Bitly QR Codes to invite customers to explore their story and learn more about their unique blends, they transform every cup into an opportunity to build deeper connections and lasting loyalty.
We sat down with Brittany Wight, co-founder of Wight Tea, to learn about how this innovative tea company leverages Bitly QR Codes on product packaging and inserts to make it easy for tea drinkers to connect directly with their brand.
Wight Tea offers a variety of unique handcrafted blends you won’t find anywhere else. Explore their products and follow Wight Tea on Instagram and Facebook.
Steeping tradition with the power of technology
Founded in 2015 by siblings Brittany and Joseph Wight, Wight Tea was born from a shared passion for tea and creativity. What began as a family tradition of sharing a pot of tea at their parents’ dining room table blossomed into a business dedicated to pushing the boundaries of tea with bold, unexpected flavors.
In a market filled with ordinary options, Wight Tea stands out by not only offering innovative blends but also sharing the personal story behind every cup, inviting customers to be part of their history.
I find many of the tea blends on shelves to be fairly boring. Our goal with our flavors is to create something delicious and interesting—something you won’t find everywhere.”
Beyond crafting inventive brews, Wight Tea understands that the customer relationship shouldn’t end after purchase. That’s why Brittany and her team leverage Bitly QR Codes on their product packaging to keep the conversation going.
Through these digital touchpoints, Wight Tea ensures that each package not only carries tea, but also the opportunity to connect on a deeper level. As an early adopter of QR Codes, Brittany immediately understood their value and knew they would play a key role in helping Wight Tea thrive.
Knowing I can’t speak for my product when it’s on a shelf, I wanted something simple for people to scan and quickly learn more about my product and business.”
Blending physical and digital experiences with Bitly QR Codes and Pages
Wight Tea leverages Bitly QR Codes to enhance customer engagement directly from their product packaging. When it came time to choose a QR Code solution for the prominent placement on their product packaging, Brittany turned to Bitly—a tool she had already come to know and trust for years.
I’ve always been a Bitly user, ever since I can remember. And when Bitly combined link shortening with QR Codes, it made everything so much easier for me. I immediately knew it was the right choice.”
The Bitly QR Code on the back of their tea boxes invites customers to discover the story behind Wight Tea, linking to a dedicated page on their website that highlights the brand’s history and mission.
The brand also uses a Bitly QR Code on inserts to guide customers to their Bitly Page where they showcase a variety of helpful links. This allows customers to explore different facets of the brand, from recipes to videos, offering a personalized and interactive experience.
We want our customers to be able to choose their own adventure. Do you want to learn more about who we are or do you want to watch a video or get a new recipe?”
Last but not least, the brand also includes a Bitly QR Code on packaging inserts that leads to a discount code, automatically applying the promotion on their website for a seamless shopping experience once customers scan.
From the back of the box to the booklet inside, Wight Tea’s use of Bitly QR Codes opens up multiple pathways for engagement. Each interaction is crafted to delight and inform, offering value that goes beyond the physical product.
You can’t just hope that someone is going to remember your brand. If they’re going to interact with your packaging out in the world, you want them to have an immediate way to connect with you digitally so that you make a longer and lasting impression.”
Pouring over customer engagement data
For smaller businesses and consumer packaged goods (CPG) brands like Wight Tea, understanding where your customers are located geographically and how they interact with your product is critical. Thanks to powerful scan data in Bitly Analytics, businesses can gain valuable insights into how customers are interacting with their brand, helping ensure every marketing dollar is used effectively. This information can help small-but-mighty brands make data-driven decisions that propel them forward towards success.
Knowing where your audience is and how they’re interacting with your product ensures you’re not wasting time, money, or resources.”
In today’s crowded marketplace, CPG brands should create experiences that their customers genuinely value. By offering seamless and engaging interactions, brands can stand out on shelves and forge deeper connections with consumers.
For Wight Tea, bridging physical and digital worlds not only helps differentiate the brand, but also enhances customer engagement and loyalty in ways that resonate. Wight Tea is redefining what it means to enjoy tea, creating a journey that goes far beyond the cup—one simple scan at a time.
Creating connections with every sip
For consumer packaged goods brands like Wight Tea, QR Codes offer a powerful way to connect with busy consumers wherever they are. By using Bitly Codes on product packaging, Wight Tea successfully turns what was once a passive experience into an interactive one, leaving a lasting impression on tea lovers everywhere.
Here at Bitly, our mission is to be a catalyst for connections. With the Bitly Connections Platform, businesses can customize and shorten links, create QR Codes, build landing pages, and track performance—all in one place.
Ready to unlock the power of Bitly QR Codes for your business? Get started today!
