Influencer marketing is becoming one of the most revered, sought-after ways to build a brand.
Top influencers can create a powerful reach that companies will pay to connect with. Finding influencers that fit your brand, and managing your strategy effectively, takes tools.
These are, in our opinion, the 12 best influencer marketing tools to increase your productivity, measure results, and get the most out of your efforts!
What to look for in an influencer marketing tool
Before we get into our list, let’s talk about how we built it. After all, dozens of tools are on the market. During our research, we focused on the ones that offered these four things:
Helps you reach your target audience
Increasing your brand’s visibility with your potential customers is one of the biggest reasons to use an influencer marketing platform. Using such a tool can help you with influencer discovery so you form relationships with the ones who best resonate with your audience demographics.
Choosing relevant influencers ensures your message gets in front of your actual customers.
Keeps you in the loop on current social media trends
If you use stale content or get stuck in old processes, your results won’t be as strong as they could be. Staying on top of what is hot on social media platforms is a key part of any successful influencer marketing strategy.
Software that offers social listening (tools that monitor and analyze online conversations and mentions to track brand mentions, sentiment, and trends across social media platforms) and other ways to learn about burgeoning trends makes it easy to stay current and take advantage of every opportunity.
Provides an analysis of the competition
Influencer marketing software not only keeps you apprised of the market, but it can also help you watch and weigh what your main competitors are doing.
Have they thought of an awesome strategy? Are they using new influencers? Will they be adding new products and services?
These answers are vital, and influencer marketing tools can get them for you in real-time.
Enables data-driven decisions
If marketers don’t properly digest their campaigns’ metrics, how can they know what worked and what didn’t? Influencer marketing tools gather information about a company’s campaign performance down to the granular level.
This data provides valuable insight into what you should keep doing, what to tweak for better results, and what to abandon altogether. By eliminating the guesswork, marketing teams can reach data-driven decisions that align their efforts with results.
12 powerful influencer marketing tools to consider
Many influencer marketing campaign examples show how to do it right. Finding, creating partnerships with, and measuring social media influencers’ impact on your business are all key to gaining customers and driving sales. These 12 influencer marketing tools will facilitate your efforts.
Note: These tools were found during our online research while writing this article.
1. Bitly
This powerhouse tool gives marketers an easy way to track influencer campaign results. Influencers can use short links that appeal to their audiences, making their posts more likely to hit the target.
Who is it best for?
- Small businesses just starting an influencer marketing strategy.
- Large companies that need lots of power and functionality.
Key features
- Create unique links for your influencers, and then organize them by influencer, topic, or content type to track performance.
- Use branded links to increase brand awareness, build audience trust, and increase click-through rates.
- Review in-depth metrics to measure results and improve future campaigns.
Price
- Free: $0/month
- Core: $8/month
- Growth: $29/month
- Premium: $199/month
- Enterprise: Custom pricing
2. Upfluence
Marketers wanting a comprehensive influencer campaign management solution should check out the many features Upfluence offers.
Who is it best for?
Upfluence is best for marketing teams building their influencer campaign.
Key features
- Offers a list of over 3 million influencers, and allows you to identify important customers and brand advocates.
- Measure influencer performance in real-time.
- Integrates with many other influencer marketing tools.
- Access influencers’ social media posts, giving you a feel for them without needing to find them online one at a time.
- Manage influencer payments.
Price
Upfluence offers three pricing plans but does not list costs on its website—you have to contact their sales team.
3. HypeAuditor
Performing influencer discovery is a breeze with HypeAuditor in your corner. It gives you a list of the top influencers for your brand on Instagram, YouTube, Twitter, Twitch, and TikTok.
Who is it best for?
- Companies promoting products and services in a niche market.
- Medium and large companies interested in hiring multiple influencers.
Key features
- Use AI to weed out fake followers. Only get reports on real followers and likes.
- Pull data from numerous sources to rank influencers and bloggers.
- Access over 35 metrics for influencer vetting.
- Monitor your campaign at every stage, giving you data to make future improvements.
Price
HypeAuditor doesn’t display pricing on their website, asking for interested parties to contact them for a demo instead.
4. Storyclash
Powered by AI, this influencer marketing platform has features that help marketers elevate their brand awareness and increase sales via well-aligned influencers.
Who is it best for?
Storyclash is scalable for both small companies and large corporations.
Key features
- Manage influencer relationships, track campaigns, and collaborate with your team via its Influencer CRM software.
- Search keywords, mentions, hashtags, and swipe-up links to pinpoint the right influencers for your brand.
- Use key performance indicators (KPIs) to measure the success of your campaigns across platforms.
- Share interactive campaign reports with the Storyclash Influencer Reporting tool.
Price
Storyclash lists their prices in euros, so we’ve provided those rates as well as their equivalents in US dollars as of August 2023:
- Light: $876.40 (€799) per month
- Professional: $1753.90 (€1599) per month
- Enterprise: Custom pricing
5. Aspire
Its database of 6 million content creators, along with its seamlessly automated workflow, provides marketers with priceless assistance in maximizing their influencer marketing efforts.
Who is it best for?
The feature-rich platform works well with larger companies that need numerous bells and whistles to manage their campaigns.
Key features
- Take advantage of Aspire’s deep influencer database to find people who line up with your brand.
- Stay in close contact with them with the communication tool.
- Optimize your ROI by using robust dashboards and monitoring key metrics like engagement rates and sales.
- Connect social networks through Aspire’s social listening tool to find potential influencers who may already be familiar with your company.
Price
Aspire’s pricing is not visible on its website. Interested parties should contact their sales team.
H3: 6. BuzzSumo
Figuring out what’s trending and viral on social media doesn’t take long if you’re using BuzzSumo. Use it to tap into influencers with engaged audiences on Facebook, Twitter, and Instagram.
Who is it best for?
With five pricing plans and a range of features, BuzzSumo is a smart tool for all types and sizes of companies.
Key features
- Use the Content Analyzer to search topics relevant to your brand, then find the top sharers to identify potential influencers.
- Discover people skilled in creating content for your niche in order to find journalists who could expand your brand’s reach.
- View detailed information, including page and domain authority, for every influencer.
Price
- Basic: $119/month
- Content Creation: $249/month
- PR and Comms: $249/month
- Suite: $499/month
- Enterprise: $999/month
7. NeoReach
Build your own influencer network and streamline your campaigns with this software platform.
Who is it best for?
Small companies needing micro-influencers and large corporations wanting to build a team of high-profile influencers (and everyone in between) can benefit from NeoReach.
Key features
- Access 3 million influencers in the NeoReach database.
- Manage your influencers from a single, user-friendly dashboard.
- Detect fake social media accounts with the tool’s AI-based fraud detection feature.
- Use competitor audits, audience demographic matching, and other real-time data to make informed decisions.
Price
Pricing isn’t publicly available—interested parties have to reach out to their sales team.
8. trendHERO
This tool lets you focus on finding the best Instagram influencers for your brand.
Who is it best for?
trendHERO is excellent for companies primarily focusing their social media marketing efforts on Instagram.
Key features
- Use 90 metrics to do an in-depth analysis of influencer profiles.
- Check an influencer’s authenticity score to weed out those with large amounts of fake followers.
- Connect with them quickly with the simple outreach feature.
- Gain insight into how potential influencer engagement rates have changed over time.
- Search by follower count to identify both micro-influencers and macro-influencers, depending on your needs.
Price
- Free
- Lite: $15.99/month
- Pro: $39.99/month
- Advanced: $119.99/month
9. Social Blade
If you’re targeting niche influencers to promote your brand, Social Blade can help you find them by making analytics from any content creator available to you.
Who is it best for?
Social Blade is awesome for companies looking to add niche influencers on Twitter, Twitch, Instagram, and YouTube to their marketing campaigns and who want to see real-time performance stats.
Key features
- Take advantage of the query builder feature to filter search results and find influencers that align with your brand.
- View visually appealing graphs showcasing each influencer’s monthly views and subscribers.
- Use the tool’s paid API and integrate it into your company’s internal systems.
- Customize your reporting to gather the specific stats you need to make data-driven decisions.
Price
- Bronze: $3.99/month
- Silver: $9.99/month
- Gold: $39.99/month
- Platinum: $99.99/month
10. Dovetale
This tool makes our list because of its powerful integration with Shopify, which can connect e-commerce businesses with their raving fans. In fact, it was recently acquired by Shopify and brought under its corporate umbrella.
Who is it best for?
Dovetale works best with small businesses in the e-commerce space, but larger entities can benefit from it, too.
Key features
- Customize your influencer search with relevant filters using the Platform Selector.
- Build reports that help you measure your campaigns’ success and influencers’ relevance.
- Easily assign tasks to multiple content creators or add a new one for individual creators.
- Process influencer payments directly within Dovetale.
Price
The tool’s pricing structure is not publicly available. Interested parties need to reach out for a consultation.
11. AllTop
AllTop aims to give its audience the best news sources for any topic, and it delivers. Instead of relying on algorithms, the platform curates and updates topics constantly with good old human effort!
Who is it best for?
This service is good for those interested in connecting with experienced writers who are blogging about their niche.
Key features
- Find the top blogs that align with your company’s brand without having to sift through search engine results.
- Narrow down your list of potential bloggers.
- Get samples of specific ideas and tidbits people are talking about that could relate to your business.
Price
AllTop’s aggregated blogs are available on its website for no charge.
12. Sprout Social
Rounding out our list is this robust social media management platform that helps companies identify and connect with the influencers who can most positively impact their business.
Who is it best for?
Small businesses can benefit from a smaller subscription, while larger businesses can scale with the higher-level packages offered.
Key features
- Identify influencers who are a good fit by using Sprout Social’s listening tool.
- Start a conversation with potential influencers to build trust.
- Extract insights from marketing campaigns to see how influencers are performing.
Price
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month
- Enterprise: Custom quoted by the sales team
Track your marketing performance with Bitly
Identifying and working with social media influencers can be well worth the effort. According to The State of Influencer Marketing 2023 report, 82% of the respondents believe that the quality of customers from influencer marketing campaigns is better than other marketing types. Your company may reap rewards like greater visibility, stronger brand awareness, and a wider audience becoming interested in your product or service.
If you plan to use influencers as part of your digital marketing strategy, manage the process effectively by implementing some of the tools from this list.
Bitly is an intuitive, cost-effective service that can elevate your influencer marketing campaigns. Create branded links and Link-in-bio pages unique to each influencer, so you can track clicks and accurately measure results.
Bitly makes every connection count—get started for free today!