Looking to boost attendance by driving registration to your event? A great event landing page could be one of the most powerful tools in your arsenal.
Whether it’s an in-person or virtual event, you’ll want to make it easy for potential attendees to find relevant information and register. That’s where a well-crafted landing page comes in. It acts as your event’s information hub, and when done right, it can seriously boost signups.
In this post, we take an in-depth look at how to create a landing page for your event, covering key components and providing tips to help you optimize for more quality traffic.
*Note: The brands and examples discussed below were found during our online research for this article.
Why landing pages matter for event marketing
An event landing page is a lot like your digital storefront—it’s the first thing potential attendees see before they decide to sign up for your event. In event marketing, your landing pages give you a chance to present the “why” of your event. It’s your moment to shine and highlight your unique value, nudging your target audience to register.
Here’s why creating a solid event landing page is a great move:
- It simplifies information sharing: A landing page typically keeps event-related details in one easy-to-find spot, making sure your target audience finds the information they need without any fuss.
- It can increase conversion rates: A landing page is focused on one thing—getting people to sign up. It limits distractions, unlike a typical web page. Instead, there’s a clear path to registration. That’s why it can boost registration rates by making it easy for your target audience to sign up.
- It can help with lead generation: A landing page also doubles as a lead magnet, helping you collect your target audience’s contact information to keep them in the loop for current or future events. You just need to include a contact form and let them know why you need their information. Additionally, you can expand your reach and capture more leads by driving traffic to your landing page through your brand’s other digital channels, like email, social media, and paid ads.
- It’s customizable for different audience segments: You can tweak its elements (images, messaging, call to action) to speak to different audiences without breaking the bank.
- It can provide valuable insights into your target audience: With solutions like Bitly Pages, QR Codes, and Short Links, you can get valuable data, such as the page views and clicks registered. You can also see which channels drive the highest traffic to your landing page. This information can inform future marketing campaigns by understanding the best messaging and channels for your audience.
Important components of a high-performing landing page for events
Unfortunately, simply whipping up a landing page doesn’t guarantee event registrations. To get those signups rolling in, you need to include several key elements like clear headers, visuals, and call-to-action buttons. Here’s a closer look at these elements, as well as some landing page best practices:
Clear and compelling headline
Did you know the average attention span for humans on any screen is just 47 seconds? For some, it’s even shorter. That’s why it’s important to get your point across quickly.
Enter clear and compelling headlines.
Whether you’re creating a landing page for event registration, lead generation, or any other type of landing page, the headline is the first thing visitors will see. It’ll determine whether or not they stick around and scroll through—or send them packing. So, it needs to be well-crafted. To make that happen, keep these tips in mind:
- Align the headline with the purpose of your landing page.
- Prioritize clarity over wittiness—clear and to-the-point headlines outperform creative ones 88% of the time.
- Spark curiosity by including an exciting detail about your event. You could tease who will be in attendance or some of the exciting activities attendees can look forward to.
- Use active voice to make it more engaging.
Strong visual design
You can elevate your landing pages and engage visitors with eye-catching images, graphics, and videos instead of giant walls of text. Just remember to strike a balance between visuals and text, ensuring your page is engaging and valuable.
Use relevant and high-quality videos and images to capture people’s interest and encourage engagement. Also, make sure they align with your messaging and brand to strengthen your identity. For example, if you’re holding a music event for your customers, you can embed your logo in images or videos from past events and include them on your landing page.
Focused call-to-action (CTA)
A CTA is a valuable tool that can turn casual visitors into active ones who engage with your landing page. A well-crafted CTA can supercharge registrations or ticket sales by clearly guiding visitors on what to do next.
You can create one CTA or multiple ones as long as they point your audience to the same spot. Keeping it focused helps avoid distractions. To amp up your CTA’s effectiveness:
- Make your CTA buttons pop! Use a bold color that stands out your text, or play with different font styles and sizes.
- Keep it short and action-oriented. You can say something like “Get your tickets today!” or “Click here to sign up!”
- Add some excitement with incentives, like exclusive discounts for early birds to spark urgency.
Event details and information
Include key details like the event date, time, location, and agenda to keep everyone in the loop. Don’t forget to add event pricing and speaker or sponsor details (if any) so potential attendees know who to expect.
Making the most essential information easily accessible on your landing page saves potential attendees the hassle of digging for details, which can mean more conversions!
Social proof or testimonials (optional)
If you’re planning a recurring event that has happened before, add testimonials, past event reviews, or speaker endorsements to your landing page. This can build credibility and increase trust, encouraging more people to sign up.
There are plenty of creative ways to showcase social proof, including:
- Add screenshots of media outlets’ coverage of your past event.
- Feature quotes from past attendees who had positive experiences.
- Include video testimonials from past events.
- Incorporate recordings from speakers, explaining what to expect.
- Show your expected attendee count in the CTA button. For example, if 100 people have registered, you could add a CTA that reads, “Join the 100+ people already signed up.”
3 excellent examples of event landing pages done right
Looking for inspiration? Here are three event landing page examples to help you get your creative juices flowing:
1. HubSpot INBOUND
The HubSpot INBOUND landing page is an excellent example because it has all the vital elements and creates a good user experience with its clean design. As soon as you land on the page, you’re greeted with a compelling headline communicating the event’s value proposition and a clear CTA encouraging you to sign up for INBOUND 2025.
The page also provides concise event details (date and location) and uses a strong visual hierarchy to highlight key information, like speakers, agenda, and registration. This way, visitors can’t miss vital event information.
Beyond event details, the page also gives visitors a sneak peek of what to expect next year by providing videos and images from this year’s event. There are also testimonials from this year’s event attendees to build credibility.
2. MAU Vegas
The MAU Vegas landing page has an immersive design that quickly grabs your attention. It features bold imagery, vibrant colors, and images that perfectly set the stage for what to expect from the event.
Plus, the landing page lets visitors know who to expect, when and where the event will occur, and why visitors should attend. There’s even a countdown timer and urgency-focused CTAs that create a sense of fear of missing out (FOMO), helping to drive those all-important conversions.
The page also prioritizes mobile responsiveness—it has a clean and easy-to-navigate layout, streamlining mobile users’ experiences. Since many people use their phones to access the internet, investing in mobile responsiveness is a great way to boost engagement.
3. SXSW Conference
The SXSW Conference landing page has a solid content layout, letting visitors know everything from the when and where of the conference to speakers and activities lined up for the attendees.
What really makes the landing page stand out is its interactive schedule and speaker bios. These elements make it user-friendly and easy for visitors to explore the event’s offerings.
As with any successful event landing page, the SXSW Conference page also features clear and prominent CTAs and social media buttons. These elements can encourage visitors to purchase tickets and connect with the event’s organizers on social media, potentially boosting ticket sales and further amplifying the event’s reach.
The best ways to drive traffic to event landing pages
Now that you’ve got the hang of how to optimize landing pages and have a feel for how effective ones look, how do you increase traffic? Here are a few things you can try.
Social media marketing
Social media is a great place to share your event landing page thanks to its massive reach. It can boost your page’s visibility and increase visits, registrations, and attendance.
To maximize visibility, share your page’s link on multiple platforms, including:
- Instagram Stories and posts
- Facebook ads and Stories
- LinkedIn posts
- TikTok videos
- YouTube ads and videos
Make sure to focus on the platforms where your target audience hangs out the most. For example, if you’re aiming for professionals, LinkedIn is your go-to. If you’re targeting people between 30 and 49, Facebook is the best option, as this is where most of them are. And if you’re going after 18-to-29-year-olds, Instagram or TikTok would be ideal.
Email marketing
If you’ve already run a lead generation campaign and gotten your target audience’s contact information, consider sharing your event landing page via email. Just pop in a link that directs subscribers to your event registration form to encourage visits.
To increase email conversions:
- Create attention-grabbing subject lines and engaging email content.
- Ensure your subject lines and content are in sync and relevant to the event—ideally, they should highlight your value proposition.
- Personalize your emails—you can address recipients by name.
- Add compelling CTAs to drive action.
- Conduct A/B testing to identify the most effective subject line, message type, and CTA.
Print and digital ads
Contrary to popular belief, print marketing isn’t dead. It can increase your landing page’s visibility by reaching people you might not connect with digitally or online. So, throw in some print ads, posters, billboards, and digital banners in your event marketing strategy.
One of the best ways to market your event via print is through QR Codes since they provide easy access to landing pages—it only takes a single scan with a mobile device.
You can drive conversions with Bitly Pages—ready-to-deploy landing pages—and generate QR Codes to share on print materials in a matter of minutes. Bitly Codes are perfect for your marketing strategy because they’re customizable and trackable. You can add your brand colors and logo while monitoring engagement (scan numbers) across channels to see what works best.
Influencers and partnerships
Working with industry influencers, event sponsors, and media outlets can increase landing page traffic through shared promotion.
However, don’t just pick any partner or influencer. Think about your target audience when making your choice To drive conversions, only work with people who appeal to your target market. Plus, check their reputations and values—they can make or break your brand and event’s credibility.
Create an event landing page that drives results
A well-designed event landing page can supercharge engagement and ticket sales. To increase conversions, include key elements: an eye-catching headline, a clear call to action, stunning visuals, and all the exciting event details. Don’t forget to share your pages across digital and print channels.
With Bitly, you can wave goodbye to the hassle of building landing pages from scratch. Bitly Pages solution lets you showcase your event, customize your landing page with brand elements, and track your engagement and conversions, all without coding. The icing on the cake? We make it a breeze to create short links and QR Codes to simplify sharing so everyone can easily access your event pages.
Create a Bitly account for free today to design eye-catching, high-converting event landing pages in minutes!
