Fashion and apparel brands are buttoning up their tech game with QR Codes. These handy tools aren’t fads—they’re revolutionizing how brands connect with customers in personalization, supply chain transparency, sustainability, and more.
QR Codes open the door to a world of stylish possibilities—from virtual try-ons and instant discounts to detailed product information right at your fingertips. Take a look at our examples below to see how your brand can leverage QR Codes to blend technology with style, creating memorable experiences that keep customers coming back for more.
Note: The brands and businesses depicted below are fictitious examples.
QR Codes for sustainability and transparency
Meet consumer demand for transparency head-on with QR Codes. Use them on tabletops, labels, or in-store signage to give your customers a clear view of your supply chain, product journey, or sustainability practices.
By sharing this information—whether through social media, a video, or your website—you empower your customers to make informed decisions and build trust in your brand with clear, transparent practices.
Remember to keep your links up-to-date when you have new store or product information to share. Thanks to Bitly QR Codes, you can easily update the link attached to your code without needing to reprint it, letting you stick to your eco-conscious practice while keeping information current.
Learn more
- QR Codes for CPG: How to Support and Showcase Sustainable Business Practices
- How To Edit a QR Code: A Step-by-Step Guide
- The Ultimate Guide to Using QR Codes to Minimize Packaging Waste
QR Codes for product info and storytelling
Bring your products to life and inspire customers to buy your collections with QR Codes! Incorporate codes on your hang tags to connect shoppers with social media links showcasing influencers wearing your clothing, curated lookbooks on your website, or videos that reveal the story behind your garments.
This digital approach makes the shopping experience more personal and interactive, turning each purchase into a memorable moment.
Let your QR Code’s call to action (CTA) guide shoppers to a specific, tailored experience. Spark their curiosity by giving them a hint of what’s in store, so they’re excited to discover what’s on the other side of the scan.
Learn more
- How To Use QR Codes To Boost Retail Purchases
- How to Compete with Retail Giants Using QR Codes: A Guide for Small Businesses
QR Codes for in-store promotions
Connect your in-store shoppers to digital experiences by placing QR Codes on your signage or displays to promote your products, keep shoppers up-to-date on store information, and share exciting announcements like a new store location. QR Codes allow you to get creative, from sharing videos of fashionable outfits in action to offering coupons for an instant discount at checkout.
Adding this fresh touch to your brick-and-mortar store promotions helps customers discover their next purchase in a memorable way. When you provide customers with experiences they actually want—like watching a video of a model wearing the clothes they’re considering— you’re on the right track to building a loyal, repeat customer base.
Keep tabs on your QR Codes to see which promos and ads are catching shoppers’ attention. Utilize A/B testing to compare different codes and offers, giving you a clearer picture of how your promotional efforts are working and where there’s room for improvement.
Learn more
- A Guide for Retailers: How to Use QR Codes for In-Store Marketing
- Unleashing the Power of Brick and Mortar: 7 Innovative Marketing Strategies That Drive Foot Traffic
- 11 Effective Retail Marketing Strategies To Boost Sales
QR Codes for print catalogs
Give your print catalog a life beyond its pages by adding QR Codes. It’s a smart way to pack in digital content without taking up too much space in your catalog. With a QR Code, you can link to a landing page of your latest offerings, offer a sign-up to your email newsletter, or direct customers to your online shop.
Adding this digital twist to your print makes your catalog more engaging, giving customers a reason to pick it up again and again, knowing there’s always something new to discover.
Ensure your QR Code complements your catalog’s design while still standing out. Use the Bitly and Canva integration to create QR Codes that not only fit seamlessly but also pop.
Learn more
- Get Inspired! Creative Bitly and Canva Use Cases Across 7 Different Industries
- Best Practices for Powering Up Your Canva Designs with Bitly
QR Codes for virtual try-ons
Virtual try-ons elevate the shopping experience—whether at home or in-store. Brands can make this digitally enhanced experience a cutting-edge reality through virtual try-on apps that customers can access by scanning QR Codes.
Add QR Codes on product packaging, labels, or print materials, and let your customers unlock virtual fitting room effects with ease. From trying on jackets and dresses to seeing how shoes match their style, a simple scan lets them enjoy trying on clothes virtually—no wardrobe changes required!
Give customers a reason to scan the QR Code featured on your product packaging, clothing tags, or in-store displays by using clear messaging that invites them to dive into the virtual try-on experience.
