For tech software and hardware brands, it’s essential to support customers at every touchpoint, both physical and digital. With just a quick scan, you can engage with your customers throughout their journey—from pre-purchase to post-purchase.
Leverage QR Codes to guide them in setting up new tech through step-by-step instructional videos or generate excitement about a new game through an interactive experience. QR Codes open up endless possibilities to surprise and delight. Look through our gallery to see how you can spark connections from the very first scan!
Note: The brands and businesses depicted below are fictitious examples.
QR Codes for product activation and authentication
Start building trust from day one by showcasing your product’s authenticity. Include an insert with a QR Code in the packaging that directs customers to the product’s certification.
If your goal is to help customers set up their product, add a QR Code to the packaging or insert that links them to a video, website, or PDF guide. This not only empowers your customers to get the product up and running quickly but also cuts down the number of support queries.
Providing accessible product activation resources gives your customers the confidence to handle setup themselves—leading to more satisfied customers and enhancing your brand’s reputation.
Create a QR Code that reflects a professional and trustworthy brand image. Customize it with your brand colors. Consider including your tech company’s logo to make it truly stand out.
Learn more
- QR Codes For Product Packaging: Use Cases, Examples, and Best Practices
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QR Codes on product packaging for customer support
Take advantage of your product packaging by printing QR Codes directly on it. You can provide quicker support by directing customers to relevant help center articles or connecting them with the right tech specialist.
Whether for basic troubleshooting or scheduling repairs, adding a QR Code to your packaging puts support just a scan away. Customers no longer have to sift through complicated manuals or hunting for information online. Instead, they can instantly access resources or get in touch with customer support with a simple scan, making the entire process faster and frustration-free. Faster support means happier customers!
Boost scans by adding a clear and compelling call to action (CTA) to product packaging, reassuring customers that help or support is just a scan away.
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QR Codes for interactive virtual experiences
Offer your customers exciting experiences that inspire them to purchase your products. Thanks to QR Codes, you can connect customers to virtual previews, giving them a taste of what to expect when they buy your product.
Transform the customer experience by adding QR Codes to animate game characters or introducing them to a new model or software with virtual reality. With a little creative thinking, QR Codes allow you to explore new possibilities for engaging with customers.
Entice your customers with a persuasive QR Code CTA on products to prompt the interactive experience. Make sure to include clear instructions on what they can expect after scanning.
Learn more
- QR Codes in Video Games: Unlocking New Levels of Interactive Play
- How Gamification Can Drive Customer Engagement: A Guide
QR Codes for mobile app downloads
Leverage QR Codes to drive app downloads and increase in-app purchases. Incorporate them on your website or in emails, and transform outdoor ads into interactive experiences by directing passersby straight to the download link.
Including QR Codes on your print or digital materials makes it easier for your audience to access your app’s download page, whether on Google Play or the App Store. It’s a simple way to turn curiosity into conversions, helping you get your app into more hands, faster.
Incorporate colors your target audience recognizes into your QR Code to capture their attention and drive app downloads.
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QR Codes for reviews and feedback
Build trust by turning customers into advocates. Encourage them to leave reviews by adding QR Codes to emails, websites, or social media. Once you’ve collected those reviews, you can create a powerful display of social proof that shows new customers why your brand is one to trust.
Requesting feedback is an opportunity to get real insights directly from your customers—whether it’s about product updates, new features, or customer service. By placing a QR Code on emails, product packaging, or invoices, you can fast-track the feedback process, helping you make timely improvements that keep your customers satisfied.
Highlight your reviews with bold CTAs like “Scan to read our reviews” or “Scan to see what customers are saying” to encourage customers to scan. When asking for feedback, consider a more friendly approach using phrases like “We’d love to hear from you” or “Scan to share your honest feedback.”
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