When it comes to capturing leads and converting them into customers, your landing page is often the first touchpoint with potential customers. Choosing the right tools for building landing pages and sales funnels is key to a successful marketing strategy.
The good news is that there are plenty of viable options out there. Unbounce and ClickFunnels are two popular choices for developing impactful landing pages and funnels that create a smooth customer journey. But they have distinctly different use cases, so you’ll need to choose the right one for your needs.
Ready to see which tool is the ideal choice for you? Let’s dive into these two top contenders: Unbounce and ClickFunnels. Not sure if either of these tools is a good fit? We’ll also explore powerful yet user-friendly alternatives like Bitly Pages.
Note: The brands and examples discussed below were found during our online research for this article.
Overview of Unbounce vs. ClickFunnels
| Feature | Unbounce | ClickFunnels |
| Main purpose | Designed for landing page customization, allowing marketers to create high-converting pages | Aimed at comprehensive funnel creation, helping businesses develop entire sales funnels from start to finish |
| Core features | Offers a drag-and-drop editor, A/B testing, customizable templates, and lead generation tools | Includes funnel templates, automation tools, membership site creation, and upsell/downsell capabilities |
| Ideal audiences | Best suited for marketers, small businesses, and agencies focused on optimizing landing pages | Ideal for entrepreneurs, sales teams, and businesses seeking an all-in-one sales funnel solution |
| Ease of use | Intuitive for beginners, with a focus on easy customization and rapid deployment | Better suited for experienced marketers who need advanced sales funnel options and customization |
| Popular integrations | Integrates with marketing tools like Mailchimp, HubSpot, and CRM software for seamless workflows | Integrates with payment gateways like Stripe, email platforms, and CRM tools to streamline the entire sales process |
Unbounce features, usability, and pricing
Unbounce is a versatile platform designed to help businesses easily create high-converting landing pages. Packed with features like AI-powered tools, A/B testing, and seamless integrations, Unbounce makes it simple to build and optimize campaigns that drive measurable results.
Key features
- Landing page builder: Unbounce’s drag-and-drop builder has over 100 customizable templates you can use to create responsive, high-converting landing pages without coding. It also includes advanced features like page duplication, dynamic text replacement, custom scripts, and content gating.
- Pop-ups and sticky bars: Capture attention and leads through customizable pop-ups and sticky bars designed for different campaign goals.
- A/B testing: Split test multiple versions of your landing pages to identify the highest-performing elements and boost conversions.
- AI optimization: Automatically direct visitors to the most relevant page using AI-powered tools and real-time data.
- AI copywriting: Simplify content creation by generating compelling copy for pages, ads, and emails using AI-driven suggestions.
- Integrations: Connect with over 1,000 tools, including CRMs, email marketing platforms, and analytics services, ensuring a streamlined workflow across marketing efforts.
Pricing
Unbounce offers four pricing tiers, each catering to different business needs:
- Build—$99 per month (billed annually): Ideal for small businesses and startups, this plan includes basic landing page-building tools, 20,000 monthly visitors, and up to 500 conversions.
- Experiment—$149 per month (billed annually): Geared toward growing businesses, it adds A/B testing and advanced targeting capabilities, supporting 50,000 monthly visitors and up to 1,000 conversions.
- Optimize—$249 per month (billed annually): Designed for mid-sized businesses focusing on high-scale campaigns, this plan includes AI optimization tools, 100,000 monthly visitors, and up to 2,500 conversions.
- Agency—$499 per month (billed annually): Best suited for agencies and large organizations, it offers advanced collaboration features, unlimited sub-accounts, 500,000 monthly visitors, and up to 10,000 conversions.
All plans include a 14-day free trial, allowing businesses to evaluate features before committing to a subscription.
ClickFunnels features, usability, and pricing
ClickFunnels is a robust, all-in-one platform designed to streamline the creation of marketing funnels and help businesses turn leads into loyal customers. The platform provides a suite of tools that focus on creating highly functional sales funnels and lead generation workflows.
Key features
- Funnel templates: Choose from various pre-designed templates for different funnel types, catering to businesses across multiple industries.
- Website and landing page builder: Create unlimited landing pages and websites with an intuitive drag-and-drop interface—no coding required.
- A/B testing: Test variations of landing pages or funnel elements to determine what drives the highest conversions.
- Course creation: Build, manage, and sell digital courses with ease.
- API and webhooks: Seamlessly integrate third-party tools to enhance platform functionality and data flow.
Pricing
ClickFunnels has two pricing plans designed to cater to different business needs:
- Startup—$97/month (billed annually): Includes 20 funnels, 100 pages, one user, and email support
- Pro—$297/month (billed annually): Includes unlimited funnels, pages, and users, along with priority support and advanced features like affiliate program management
Both plans offer a 14-day free trial and a 30-day money-back guarantee, allowing businesses to explore the platform before committing.
When to choose Unbounce, ClickFunnels, or Bitly Pages
The average landing page conversion rate across all industries is 5.89%, but the right tools and strategy can help you exceed this benchmark and drive more conversions.
Of course, the right platform depends on your specific needs, marketing goals, and workflows. Unbounce, ClickFunnels, and Bitly Pages shine in specific areas, supporting different stages of the customer journey and types of campaigns.
Whether you prioritize advanced customization, comprehensive funnel-building, or streamlined simplicity, these use cases will help you understand where each tool excels.
Best use cases for Unbounce
Unbounce is perfect for marketers who need to create highly customized, conversion-driven landing pages. Its dynamic text replacement, drag-and-drop builder, and AI-powered tools make it ideal for campaigns requiring precise targeting, optimization through A/B testing, and AI-powered copywriting.
Additionally, businesses needing unique landing pages for multiple campaigns benefit from Unbounce’s extensive template library and advanced design capabilities.
Best use cases for ClickFunnels
ClickFunnels excels at building complex, multi-step sales funnels. It’s great for businesses aiming to combine lead generation with automated sales workflows. From capturing leads to sending follow-up emails and processing orders, ClickFunnels seamlessly connects every step of the funnel.
Entrepreneurs building digital products or managing affiliate programs will find the platform especially valuable. With built-in support for course creation and affiliate tracking, ClickFunnels is an all-in-one tool that simplifies sales process management from start to finish.
Best use cases for Bitly Pages
Businesses that need to quickly launch mobile-friendly landing pages with a polished design can drive conversions with Bitly Pages. Whether you want to create branded pages for lead magnets, special promotions, or even registrations, the platform’s user-friendly design makes the process simple and straightforward.
Seamless performance tracking is where Bitly Pages really shines. Bitly’s landing page generator combines link management, UTM tracking tools, and landing page optimization features to help you identify what works, what doesn’t, and what to include in future campaigns.
If you value quick setup and actionable insights, Bitly Pages provides exactly what you need to drive conversions and stay on top of your data.
What else can you do with Bitly Pages?
Bitly Pages offers a powerful set of tools to simplify custom landing page creation and management, making it a go-to solution for small teams or individuals who need essential functionality at an affordable price point.
- Customizable templates: Choose from professional, pre-built landing page templates to quickly design web pages that align with your brand identity. These templates are easy to customize, allowing for a personalized touch without the need for coding expertise.
- Branded links and domains: Connect with Bitly’s link management system to enable branded links and custom domains. This smooth integration builds brand recognition and trust, as audiences are more likely to engage with familiar and professional-looking URLs.
- Analytics integration: If you want to go beyond Bitly’s native analytics, you can integrate Bitly with tools like Google Analytics for more comprehensive insights into page performance. Track key metrics like page views, click-through rates, and user engagement and use these insights to make smarter marketing campaign decisions.
Whether you’re running an enterprise marketing team or solo marketing a small business, Bitly Pages is the ideal solution for effective landing page creation. The user-friendly interface and integration with Bitly’s broader suite of tools make it a valuable component of a larger marketing toolkit. And with a wide range of options to suit different needs and budgets, there’s a Bitly plan for everyone!
Find the right fit for your landing page needs with Bitly Pages
Landing pages are a powerhouse tool for capturing leads, driving conversions, and supporting marketing goals. They provide a focused, action-driven space where visitors are encouraged to take the next step—whether that’s signing up for a service or exploring your latest product.
Tools like Unbounce excel at creating customized, conversion-focused pages, while ClickFunnels offers comprehensive funnel-building. But for marketers who value simplicity and speed, Bitly Pages is a perfect match. Its user-friendly interface lets you create polished, branded, mobile-friendly landing pages in minutes—with zero tech headaches.
You can use customizable Bitly Pages templates, add branded links, and access detailed analytics to connect your landing pages seamlessly with your broader marketing efforts.
Ready to elevate your digital marketing strategy and boost link engagement? Get started with Bitly Pages today!
