Attract more clicks

Control how your links look, starting with unique back-halves that show your audience where you’re sending them before they click. Go a step further with custom branded domains and replace “” with something that better represents your business. Brands that use custom links get up to 34% more clicks.

Monitor your link performance

Say goodbye to guesswork. With 20+ data points on every link you create with Bitly, you can share more of the content your audience wants. Easily track click-through rates, geographic data, top referring channels and a whole lot more in one sleek interface.

Shorten one, shorten many

Bitly’s open and flexible API makes creating any number of links quick and painless. Share unique links at scale via SMS or empower your brand’s top influencers with custom referral links. The possibilities are endless.

Create secure & reliable links

Rest assured knowing your links are secure. Every link is encrypted with HTTPS to guard against eavesdropping or third-party tampering—because you have more important things to worry about.

The most recognized brands in the world love Bitly