The Next Big Chapter of Influencer Marketing: Standardization
Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…
[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…
Instagram Ads vs. Email Marketing vs. Media: A Case Study
If you’ve been thinking a lot more about how Instagram fits into your marketing mix this year, you’re not alone. Instagram has overtaken Twitter as the second-biggest social network and…
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