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Influencer Marketing
Influencer Marketing
Influencer Marketing Campaign Examples: 4 Brands That Got it Right
According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands…
Influencer Marketing
A Guide to Creating a Great Influencer Marketing Strategy
42% of marketers have an “always-on” influencer strategy. Learn how to plan and manage one effectively.
Influencer Marketing
The Next Big Chapter of Influencer Marketing: Standardization
Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…
Influencer Marketing
How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…
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Influencer Marketing
[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…
Influencer Marketing
Instagram Ads vs. Email Marketing vs. Media: A Case Study
If you’ve been thinking a lot more about how Instagram fits into your marketing mix this year, you’re not alone. Instagram has overtaken Twitter as the second-biggest social network and…
