Influencer Marketing

Digital Marketing

Get started with Link Shortening

Link shortening, two words that either make you feel that is a super simple process or will have you scratching your head. It’s probably not a term you’re familiar with…

Influencer Marketing

Influencer Marketing Campaign Examples: 4 Brands That Got it Right

According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands…

Influencer Marketing

A Guide to Creating a Great Influencer Marketing Strategy

42% of marketers have an “always-on” influencer strategy. Learn how to plan and manage one effectively.

Influencer Marketing

The Next Big Chapter of Influencer Marketing: Standardization

Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…

Influencer Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…

Influencer Marketing

[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM

Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…

Influencer Marketing

Instagram Ads vs. Email Marketing vs. Media: A Case Study

If you’ve been thinking a lot more about how Instagram fits into your marketing mix this year, you’re not alone. Instagram has overtaken Twitter as the second-biggest social network and…