Mobile Marketing

Mobile Marketing

74 SMS Best Practices From Direct Marketing Experts

Want to kickstart your SMS marketing? Check out this curated list of best practices to get ahead.

Mobile Marketing

2022 Q2 Mobile App Updates

Mobile phones have gone from modern luxury to the ultimate necessity for today’s consumer. Whether you’re a small business, freelance creative, or enterprise company, mobile apps have become an essential…

Mobile Marketing

3 Integration Tools That Drive Successful SMS Campaigns

Texting is an essential part of our everyday communication. You’d be hard pressed to find anyone who doesn’t own a mobile device that allows them to instantly communicate with a…

Mobile Marketing

Hustle: Using Bitly to Prove ROI on SMS

An astounding 95% of all texts are read within three minutes of being sent.  Even more interesting? 78% of consumers say they wish they could have a text conversation with…

Mobile Marketing

How AC Lens Used Bitly Mobile Deep Links to See a 106% Higher Conversion Rate

Back in 1995, when the internet wasn’t even mainstream yet, Dr. Peter Clarkson had a revolutionary idea.  He was convinced that the new and unorthodox platform might just be the…

Mobile Marketing

WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More

Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…

Mobile Marketing

Apple’s Deep Links Announcements Will Impact Marketers

Mobile deep linking is evolving at a rapid pace and major developments continued this week at the Apple WWDC. As Google, Bing, and Facebook expand their features in the mobile…

Mobile Marketing

How to Convince Your CMO to Care About Deep Links

Discover the three compelling reasons why CMOs should prioritize deep linking initiatives.

Mobile Marketing

How Marketers Should Talk to Developers About Deep Links

Here's how marketers should address deep links with developers.