Nonprofits and charities are constantly striving to make a difference—every bit of support counts. QR Codes can be a budget-friendly ally for taking your fundraising, donor outreach, and awareness campaigns to new heights.
With QR Codes, you can link to donation pages, volunteer sign-ups, or event registrations, making it simpler for people to get involved. These codes help you expand your reach and support your marketing efforts while keeping costs under control. This means you can focus on what matters most—your mission—and create a lasting impact in your community.
Note: The brands and businesses depicted below are fictitious examples.
QR Codes for awareness and education
As a nonprofit or charity, your goal is to educate the public and raise awareness around your cause to inspire support. By adding QR Codes to your print materials, you can easily share content from your website, videos, or PDF documents—putting the right information in their hands.
Give your mission the megaphone it deserves by embedding QR Codes on displays or signage. This way, you can help your organization connect with the right people who understand your mission to the core.
Focus on the right call to action (CTA) on educational materials to convey your message to the public and ensure you communicate the value of scanning the QR Code as simply and succinctly as possible.
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QR Codes for donations
Make donating effortless with QR Codes. By incorporating them into your materials—displays, flyers, or event signage—you can lead donors directly to your online fundraising platform or secure payment portal, making it simple to donate on the spot.
This strategy shines at nonprofit events, where convenience is key—and appreciated. With just a tap on their phones, donors can support your cause in seconds, turning their interest into action.
Place the QR Code on your organization’s marketing materials in an eye-level location that’s convenient and comfortable for donors to scan.
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QR Codes for fundraising presentations
If you’re not putting QR Codes on your presentations, you could be missing out on a valuable opportunity to make a lasting impact. When your audience is fully tuned in, it’s the perfect time to guide them toward learning more about your cause, giving feedback on your talk, or even donating in real-time.
Add a QR Code to the final slide in your presentation to encourage your audience to take action. And don’t forget, a strong call to action works wonders in guiding them to your online resources.
Make sure your QR Code is big enough for people at the back of the room to scan or you might miss out on potential fundraising opportunities.
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QR Codes for event feedback
Getting timely feedback on an event doesn’t have to be a hassle. Instead of running around trying to gather thoughts, add QR Codes to your signage, flyers, or presentations. That way your attendees can quickly share their feedback right on the spot.
Asking for feedback is a friendly and easy way to show that you care about attendees’ opinions and experiences at your event. Plus, you’ll get real-time insights to help you fine-tune every detail for future event success. Use QR Codes to keep the feedback flowing and turn insights into action.
Test the QR Code to double-check that it links to the correct survey or review form. Also, ensure the feedback form is mobile-friendly and monitor responses in real-time to address any issues promptly.
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QR Codes for social media promotion
Social media can do wonders for your nonprofit, helping you connect with people, increase engagement, and strengthen your brand. By steering your donors and supporters to your social pages, you keep them in the loop and make them feel like a part of the journey.
Get the word out about your social media presence with QR Codes. Add them to flyers, posters, or any materials you hand out at events or within your organization. They’ll help people easily find your social media pages and stay up-to-date with all the latest from your organization.
Place a social media logo in the center of the QR Code on promotional materials to make it clear which platform it leads to. This directs people straight to the correct page, eliminating any confusion and making it easier for supporters to engage with your mission.
