Using engagement questions in social media posts is a great way to connect with your audience. A well-worded question can be the difference between a post that gets ignored and one that sparks interactions, comments, and meaningful conversations.
Asking your followers well-crafted questions boosts engagement and gives you insight into their minds, helping you tailor future content to their tastes and interests.
In this guide, we’re sharing a list of questions to get your comments section buzzing. Whether you’re looking to start a debate, gather feedback, or just have a laugh, there’s something here for every occasion.
Let’s dive in and take your social media interactions to the next level!
Opinion-based questions
Everyone has an opinion, and most people enjoy sharing theirs—especially on social media platforms. Opinion-based questions tap into this very human desire to be heard and acknowledged.
By posing questions that ask for personal perspectives, you create an open invitation for your audience to interact, share their views, and often spark conversations among themselves. This fosters community and will help to increase engagement on your posts as users return to respond to others or simply see what others think.
- “What’s a book that profoundly impacted your life?”
- “What superpower would be most useful in everyday life?”
- “What’s your favorite way to unwind after a long day?”
- “What’s your go-to comfort food when you need a pick-me-up?”
- “What’s one travel destination you think is underrated?”
This or that questions
“This or that” questions present two options, prompting users to choose one. These questions are simple but effective, and they often get quick answers because they don’t require much thought.
They’re fantastic tools to use on your social media accounts because they encourage participation from even the most passive scrollers. The binary nature of the choices also fosters playful debates and discussions, further driving interaction and amplifying the post’s reach.
- “Beach vacation or mountain retreat?”
- “Early bird or night owl?”
- “E-books or printed novels?”
- “Ice cream or gelato?”
- “Classical music or modern pop?”
“Would you rather”
Similar to “this or that” questions, “would you rather” questions are classic conundrums that place individuals between two choices, often quirky in nature. By presenting two options, you encourage your social media followers to think, evaluate, and then engage with your content.
These questions are fantastic for digital marketing on social media because they are easy to respond to, fun, and can lead to amusing debates and discussions.
- “Would you rather have unlimited battery life for your phone or never-ending internet data?”
- “Would you rather be able to fly for a day or be invisible for a week?”
- “Would you rather only use voice notes for communication or only send handwritten letters?”
- “Would you rather experience a month of winter in summer or a month of summer in winter?”
- “Would you rather never be able to use emojis again or have to use five emojis in every text?”
Open-ended questions
Your audience can’t answer open-ended questions with a simple yes or no. They need a more detailed answer that goes into thoughts, feelings, or explanations. These questions are gold mines for social media engagement because they encourage followers to think deeper and share more.
By asking open-ended questions, you’re inviting richer dialogues, personal anecdotes, and diverse viewpoints, turning your comments section into a vibrant hub of discussion.
- “What inspired you to choose your current profession?”
- “How do you define success in your personal life?”
- “What’s a memorable piece of advice someone once gave you?”
- “Describe a hobby you’re passionate about and why.”
- “What’s the story behind your favorite photograph?”
Favorites
Everyone has a favorite something, whether it’s a book, a memory, or even a guilty pleasure. When you ask about someone’s favorites, you’re not just seeking an answer—you’re inviting them to share a snippet of their personal story.
This type of question resonates deeply with people, making them more likely to engage. Plus, seeing others’ favorites can trigger curiosity, leading to more comments, questions, and interactions.
- “What’s your all-time favorite movie scene?”
- “Which childhood book holds a special place in your heart?”
- “What dish do you love making on special occasions?”
- “Which song can instantly lift your mood, no matter the day?”
- “Tell me about your favorite travel destination and why it stands out.”
“What if” questions
The realm of “What if” questions is where imagination and hypothetical situations collide. By asking “What if?” you encourage followers to venture beyond the confines of reality and dream a little. These questions naturally spark curiosity and allow for creative, out-of-the-box answers.
Because they’re playful and often make you think, they can get people really involved, even those who are usually shy about sharing their thoughts.
- “What if you could have dinner with any historical figure? Who would it be?”
- “What if you had the power to instantly master any skill? What would you choose?”
- “What if you could teleport to any place in the world right now? Where would you go, and why?”
- “What if you found a time machine? Where and when would you travel to?”
- “What if animals could talk? Which species would have the best stories?”
Fill in the blank
“Fill in the blank” questions are direct prompts that allow your audience to complete a sentence or statement. These questions are excellent because they provide a framework for a response, making it easy for followers to engage without overthinking.
They’re especially effective for driving quick, high-volume interactions, as they reduce the barrier to commenting.
- “The last book I read was ________.”
- “If I could visit any country, it’d be ________.”
- “My go-to comfort food is ________.”
- “Nothing beats a relaxing evening with ________.”
- “One thing I can’t live without is ________.”
Product-specific questions
Product-related questions focus on your target audience’s experiences, preferences, or ideas related to a particular product or service. These are great for businesses and brands, increasing engagement while generating valuable customer insights to benefit your social media strategy.
Followers often appreciate the opportunity to share their opinions on products they’ve used, leading to genuine, helpful feedback.
- “Which feature of our newest gadget has been a game-changer for you?”
- “How has our app made your daily tasks easier?”
- “What flavor of our snack line are you eager for us to release next?”
- “How do you incorporate our fitness equipment into your daily routine?”
- “If you could suggest one improvement to our software, what would it be?”
Post ideas
Questions centered on post ideas cleverly engage your audience while simultaneously helping you gather social media content ideas. By asking your followers what they’d like to see next, you acknowledge their importance and make them an active part of your content creation process.
This involvement helps boost social media engagement and ensures that future posts will resonate with your audience because they have a say in it!
- “What topic would you like to see a deep dive into in our next blog?”
- “Is there a product of ours you’d love a tutorial for?”
- “Would you be interested in behind-the-scenes content from our team?”
- “Are there any challenges or themes you’d love to see for next month’s content?”
- “If we were to start a podcast series, what topics would you like us to cover?”
Nostalgia questions
Nostalgia has a potent pull. When you ask questions that transport people back to fond memories, you evoke powerful emotions that drive engagement. Nostalgia is what individuals often turn to when facing stress and uncertainty, providing them with a sense of direction and concentration.
Sharing old memories builds community as people can relate, reminisce, and enjoy shared experiences or feelings. These questions are a nice break from the present, often bringing smiles and stories to the comment section.
- “What’s a toy or game you couldn’t get enough of as a child?”
- “Which TV show from your teen years would you binge-watch all over again?”
- “Do you remember the first album you ever bought?”
- “Which fashion trend from the past do you secretly (or not-so-secretly) wish would make a comeback?”
Trivia and quizzes
Who doesn’t love a good quiz or a challenging piece of trivia? They’re not just engaging—they’re educational and fun. These questions stimulate the brain and offer a quick change of pace from typical content.
Whether it’s a tough trivia question or a fun quiz about your brand, these posts often see high interaction rates as followers test their knowledge and eagerly await the answer.
- “Do you know the origin of the term ‘blueprint’?”
- “Which country consumes the most chocolate per capita?”
- “What year did we launch our first product?”
- “Quiz time! Based on your preferences, which of our products is the perfect match for you? Take our quiz to find out!”
Caption this
Inviting your followers to “caption” is a playful way to boost interaction and makes for more engaging posts. By showcasing an interesting image—whether it’s humorous, thought-provoking, or just plain odd—and asking your audience to provide a caption, you’re allowing them to show off their creativity and wit.
Plus, scrolling through the variety of responses is sheer entertainment for everyone involved.
- A picture of a dog wearing sunglasses: “Caption this cool canine!”
- An image of an overfilled coffee cup: “When Monday hits… Caption this!”
- A quirky product shot: “Give your best caption for our latest release!”
- A serene nature photo: “What’s your peaceful caption for this?”
- A candid team photo at an event: “Caption our team’s moment!”
Story sharing
Humans are, by nature, storytellers. Asking your audience to share their personal stories can create deeper connections, provide insights, and stir emotions. When followers share their own experiences, it fosters a sense of community and brings new perspectives and learning moments to light.
- “What’s your most memorable travel story?”
- “Share a success story of a small business that inspires you.”
- “Tell us about the kindest thing someone did for you recently.”
- “How did you overcome a significant challenge in your life?”
- “Got a funny mishap story? We’d love to hear!”
Advice and tips
Seeking advice and tips from your audience can be a gold mine. Not only does it encourage participation, but it also lets followers showcase their expertise and experiences. By spotlighting them, you validate their knowledge while gathering useful feedback and insights.
- “Any seasoned tips for first-time users of our product?”
- “What advice would you give to someone starting in our industry?”
- “Share your top hacks for managing work-life balance.”
- “Got any tips to maximize the benefits of our services?”
- “What’s your advice for someone visiting your city for the first time?”
Predictions and future plans
Getting your audience to think forward can be both exciting and insightful. Asking about their predictions or future plans encourages them to dream big and provides a glimpse into their aspirations, trends they’re foreseeing, and what they’re looking forward to.
- “Where do you see our industry in the next five years?”
- “Business owners: What’s a goal you aim to achieve by year-end?”
- “Calling all social media managers: predict the next social media trend in tech/fashion/food!”
- “What future features would you love to see in our products?”
- “Planning any adventures in the coming months? Share with us!”
Boost your social media engagement with Bitly
Asking the right questions can supercharge your social media engagement, but what about the links you share alongside those questions?
That’s where Bitly comes in. By creating concise, branded, and trackable links, you add professionalism, convenience, and trust to your social media marketing. You can complement every question you pose with a Bitly link that provides further insights or resources for your audience.
Ready to elevate your marketing strategy? Start with Bitly today and discover the perfect plan for your engagement needs.
