More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Trupti
Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum.
Customer Experience
Apple Kills Open Rate Metrics – Focus on Link Analytics Instead
Apple has positioned itself at the forefront of consumer privacy over the years. The company can always be relied upon to deploy new tweaks and improvements with data protection in…
Bitly Products
Bitly Works Anywhere You Do
The newest features Bitly is releasing in 2021 are focused on making sure that Bitly works anywhere and any way you do.
Branding
Branded Links: The UX Easy Button for Text Messaging
When it comes to SMS, branded links help boost ROI while improving customer experience.
Bitly Products
5 Ways to Leverage City-level Data in Bitly
For marketers, location data can offer crucial insight into how to engage their target audiences.
Bitly News
Supporting Businesses & Service Providers During COVID-19
COVID-19 has disrupted “business as usual” around the world. At Bitly, employees from each of our offices have transitioned to remote work. As we learn to adapt to a new…
Bitly News
Introducing a New & Improved User Invite Flow
Account admins can now manage users inside of enterprise accounts with greater ease.
Mobile Marketing
How AC Lens Used Bitly Mobile Deep Links to See a 106% Higher Conversion Rate
Back in 1995, when the internet wasn’t even mainstream yet, Dr. Peter Clarkson had a revolutionary idea. He was convinced that the new and unorthodox platform might just be the…
Digital Marketing
How Marketers Can Get Organized and Be 397% More Likely to Succeed
A study shows that digital marketers are 397% more likely to succeed when organized. Ben Sailer of CoSchedule shares his top organizational tips for marketing teams.
Social Media
3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…
