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Bitly’s Mobile Optimizer: Building Seamless Mobile Experiences

By almost every metric mobile is king, so it’s no surprise Apple and Google have both made recent plays to radically streamline their mobile experiences. Yet these updates also tighten…

Digital Marketing

How Pokemon Go + Backlinking Helped One Company Strike Gold

Sometimes in business, a company strikes gold. This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game…

Digital Marketing

You Won’t Believe What Facebook Is Doing To Clickbait

With Facebook cracking down on clickbait titles, it's important to be aware of its new guidelines.

URL Shortening

Customer Experience & the Link Management Platform

Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…

Influencer Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…

Digital Marketing

[SLIDES] How to Build a Content Marketing Program

If you want to drive business, traffic, and brand awareness, a great content program helps you get there.

Influencer Marketing

[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM

Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…

Social Media

How A Record Producer Gets 200,000 Impressions on Twitter Every Week

Vince Valholla, Chairman/CEO of Valholla Entertainment, has been championing for social media marketing ever since the early days of MySpace. Valholla Entertainment was one of the first independent music companies…

Bitly Products

[SERIES] Bitly Basics Video Series

This article was published on March 7, 2017 and updated on December 20, 2018.  Whether you’re just starting out with Bitly Enterprise or looking to make the most of your…

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