More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Influencer Marketing
Influencer Marketing Campaign Examples: 4 Brands That Got it Right
According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands…
Influencer Marketing
A Guide to Creating a Great Influencer Marketing Strategy
42% of marketers have an “always-on” influencer strategy. Learn how to plan and manage one effectively.
Social Media
5 Easy Ways to Build Brand Awareness Using Social Media
Learn how to build your brand on social to reap some big benefits.
Mobile
Hustle: Using Bitly to Prove ROI on SMS
An astounding 95% of all texts are read within three minutes of being sent. Even more interesting? 78% of consumers say they wish they could have a text conversation with…
Mobile
How AC Lens Used Bitly Mobile Deep Links to See a 106% Higher Conversion Rate
Back in 1995, when the internet wasn’t even mainstream yet, Dr. Peter Clarkson had a revolutionary idea. He was convinced that the new and unorthodox platform might just be the…
Bitly Products
How National Geographic Uses User-Generated Content + Bitly to Win Big on Social
Take a quick glance at National Geographic’s social media and you’ll understand why they’ve been so successful on channels like Twitter and Instagram. The content they share with their 106…
Bitly News
Why I’m at Bitly: Featuring VP of Business Operations & Analytics Kevin Arts
This post is part of a multi-part series where we chat with members of Bitly’s leadership team. If you were to quickly glance at the resume of Kevin Arts, VP…
Social Media
3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…
Social Media
How to Create a Social Media Strategy: 9 Simple Steps
This article was originally published on December 21, 2018 and was update on November 2, 2020. The days where social media was seen as merely an add-on or “nice to…
