Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum. You can connect with Trupti on LinkedIn.
3 Challenges Unique To Enterprise Social Media
Enterprise-sized companies, which are typically categorized as businesses with over a thousand employees, face certain challenges on social media that their smaller counterparts don’t. It’s important to figure out where…
Instagram Ads vs. Email Marketing vs. Media: A Case Study
If you’ve been thinking a lot more about how Instagram fits into your marketing mix this year, you’re not alone. Instagram has overtaken Twitter as the second-biggest social network and…
5 Things To Know When Getting Started With Instagram Ads
An inspirational photo of a mountain climber with a rugged backpack. A mouth-watering layered chocolate cake. An adorable pup donning a tie. And…ads? At first glance, Instagram Sponsored Posts may…
Apple’s Deep Links Announcements Will Impact Marketers
Mobile deep linking is evolving at a rapid pace and major developments continued this week at the Apple WWDC. As Google, Bing, and Facebook expand their features in the mobile…
Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action.