More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Trupti
Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum.
URL Shortening
Customer Experience & the Link Management Platform
Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…
Influencer Marketing
How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…
![Read article: [EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM](https://s17233.pcdn.co/blog/wp-content/uploads/2017/04/desk-office-hero-workspace-800x450.jpg)
Influencer Marketing
[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…
![Read article: [SERIES] Bitly Basics Video Series](https://s17233.pcdn.co/blog/wp-content/uploads/2017/03/BitlyBasics_GenericTitle-800x450.png)
Bitly Products
[SERIES] Bitly Basics Video Series
This article was published on March 7, 2017 and updated on December 20, 2018. Whether you’re just starting out with Bitly Enterprise or looking to make the most of your…
Bitly Products
5 Ways Finance Companies Use Bitly To Gain A Competitive Edge
Consumers just don’t bank, spend, or invest the way they used to anymore. They’re always on the go. They jump from device to device, with the average adult being connected…
Bitly Products
5 Ways Travel & Hospitality Brands Use Bitly
In the hospitality industry, every experience is temporary. Your customers are constantly on the move. They’re staying at a hotel, running through an airport to catch a flight, or hopping…
Social Media
How Top Food Brands Create Drool-Worthy Instagram Accounts
You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it…
Bitly Products
The Big List of Bitly Integrations
Since Bitly started, we’ve always prided ourselves on being open. Free users and Bitly Enterprise users have done amazing, creative things with the Bitly Open API. We’ve seen clients use…
Bitly Products
How The Greater Lowell Chamber of Commerce Uses Bitly
“Every day is different, and that’s the real beauty of my job,” says Danielle McFadden, President and CEO of the Greater Lowell Chamber of Commerce. Danielle first got involved with…
