More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Trupti
Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum.
![Read article: [PANEL] 10 Awesome Growth Hacks to Grow Your Business](https://s17233.pcdn.co/blog/wp-content/uploads/2017/07/pexels-photo-518045-800x450.jpeg)
Digital Marketing
[PANEL] 10 Awesome Growth Hacks to Grow Your Business
Here are 10 growth hacking tips to boost your brand.
Mobile Marketing
Bitly Mobile Optimizer: App Links, Metrics, Customization Updates
The mobile ecosystem can seem to change overnight. Just when you think you’ve perfected the mobile experience for your customers, an iOS, Android or Facebook update throws a wrench into…
Mobile Marketing
WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More
Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…
Bitly Products
Bitly’s Mobile Optimizer: Building Seamless Mobile Experiences
By almost every metric mobile is king, so it’s no surprise Apple and Google have both made recent plays to radically streamline their mobile experiences. Yet these updates also tighten…
Digital Marketing
How Pokemon Go + Backlinking Helped One Company Strike Gold
Sometimes in business, a company strikes gold. This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game…
Digital Marketing
You Won’t Believe What Facebook Is Doing To Clickbait
With Facebook cracking down on clickbait titles, it's important to be aware of its new guidelines.
URL Shortening
Customer Experience & the Link Management Platform
Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…
Influencer Marketing
How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…
![Read article: [SLIDES] How to Build a Content Marketing Program](https://s17233.pcdn.co/blog/wp-content/uploads/2017/04/building-joy-planning-plans-800x450.jpg)
Digital Marketing
[SLIDES] How to Build a Content Marketing Program
If you want to drive business, traffic, and brand awareness, a great content program helps you get there.
