Nailing that first touchpoint on your landing page isn’t a stroke of luck—it involves a variety of factors, from a solid marketing strategy to excellent design and compelling copy. Since the stakes are high for making a meaningful impact from the start, having the right tools and templates can make all the difference.
Bitly Pages comes packed with prebuilt templates that let you customize your landing pages with a plethora of layouts and styling options—and even stock content! With no coding or design skills required, these engaging templates make creating landing pages a breeze for any industry.
Get inspired by these stunning templates that will compel your audience to click—and learn what Bitly Pages can do for you.
How different industries can use Bitly Pages
Businesses across industries, from retail and consumer packaged goods (CPG) to music and hospitality, use landing pages to attract more leads and boost their conversions. Let’s explore the diverse ways you can use Bitly Pages in your industry and draw inspiration from these examples.
Retail
Customers face a vast array of choices both in physical stores and online, often leading to overwhelm and decision fatigue. While this variety drives sales, it’s worth noting that 96% of website visitors aren’t ready to make a purchase when they land on it for the first time. That’s where landing pages step in.
A dedicated landing page allows brands to focus on one offer tailored to a specific audience with a clear message, streamlining the path to conversion. This is the essence of a landing page—it directs your customer’s attention to the current offer in a distraction-free environment.
Let’s look at scenarios in which Bitly Pages can help your brand boost conversions.
- New collection: Say you’re a retailer trying to promote your latest clothing line. If you rely on your primary website, potential customers might struggle to focus on your current offer due to distractions along the way. The best way to showcase your product line is by using a customizable landing page. Creating a Bitly Page allows you to show off your chic new line or feature a video that captures the new look and feel of your clothing with carousels and image grids.
- Sharing limited offers: Instead of just promoting your limited-time offer on your website, think about creating a seasonal landing page to show that it’s only available for a short time. Highlighting this special offer on a dedicated page encourages customers to act fast, knowing it won’t last long. With Bitly Pages, you can customize the landing page to fit your brand and even use Bitly Links on the call to action (CTA) buttons that take customers directly to your cart.
- Share more with one link: Guide traffic from your social media followers to the most important links for your retail business using a Link-in-bio. With a single mobile-friendly landing page, you can share content linking to newsletters, emails, online stores—whatever you need—all with just one link in your social media bio. And to top it off, you can also use Bitly Analytics, to track the total number of views, clicks, devices, referrals, and the locations driving the most traffic.
Consumer packaged goods
In the fiercely competitive CPG industry, brands constantly seek ways to stand out on virtual and physical shelves. Competing in this dynamic landscape requires constant innovation to stay agile in the market.
As many CPG companies adopt direct-to-consumer (DTC) models to sell independently to consumers, it levels the playing field for smaller to medium-sized CPG brands. It also means they have to handle their own promotions—a challenge that presents its own opportunities.
Skincare brand Curology, for instance, leverages the subscription model to personalize its offerings and provide ongoing customer support. Landing pages are fantastic tools for promoting your independent CPG brand to a targeted audience. You can use a single page to share rich details about one product, convincing customers why they should choose your brand over others.
See how Curology uses Bitly Codes to provide round-the-clock customer engagement.
Here are a few ways you can use Bitly Pages to promote your brand and products:
- Subscriptions: The subscription model has gone vogue according to CPG trends, and promoting your subscription has never been easier with Bitly Pages. Use our drag-and-drop feature to create a stunning landing page, complete with image grids showcasing what’s included in your subscription and all the branding elements that make your brand shine.
- Product launch: Making your conversion goals a reality is effortless with Bitly’s landing page builder. It lets you market your products without sacrificing professionalism or style. If your conversion goal is to get leads to “add to cart,” Bitly allows you to create a customizable mobile-friendly landing page where interested buyers can simply tap to purchase the product of their dreams. Once you launch, monitor audience data via analytics to give you a complete picture of what’s driving those conversions.
- Promotions: Are your promos gathering dust on your physical or digital storefront? Get your promotional items in front of the right audience and on the right platform. Use Bitly Pages to promote your products in novel ways that drive more conversions. Showcasing your promotions on a separate landing page in Bitly can increase visibility for your promotional items, which can easily get lost in crowded spaces of web shops or physical stores.
Music and entertainment
Whether you call yourself an indie artist or musician or you’re signed to a record label, promotion is crucial if you want people to hear your music or make sales.
Sure, you can use your Spotify account, social media channels, or even your website, but you can reach your fans even more easily with a custom landing page in Bitly. The best part? You can showcase all your social logos, preferred music streaming services, and other music-related content on one or multiple landing pages. Whether you have an upcoming performance, an album drop, or music merch to upsell—our platform can do it all!
Whatever your goal is, you can boost your conversion potential with Bitly Pages. Let’s take a look at how you can create an impactful landing page with Bitly in the following scenarios:
- Events: Got a world tour coming up? Generate a landing page to encourage your fans to purchase tickets right away. Enhance it with a video using our YouTube embed, teasing them with your top hits or most mesmerizing performances to get them pumped and ready to see you live!
- New album: Promote your new album to loyal listeners and new audiences with a dedicated landing page. It’s your chance to showcase everything you’ve poured into this album. Engage them with captivating images that capture the essence of your music through image grids and carousels, and include snippets of your music videos that’ll have them eagerly anticipating the release of your new album drop. Then learn where your top listeners are located with comprehensive audience data, powered by Bitly Analytics, so you can target them in your future campaigns.
- Social media engagement: Looking for a dedicated microsite to share your music, merchandise, tour dates, and more across your active social media channels? Our Link-in-bio feature lets you compile all your essential music content onto one mobile-friendly landing page. Plus, you can include social media icons to help your fans find you on their favorite platforms. Need inspiration? Learn how Record Day uses Bitly’s Link-in-bio.
Hospitality and tourism
If you’re eager to boost your tour bookings or ramp up sales for your tourist adventures, a targeted landing page is the key to attracting audiences. Success all boils down to your landing page’s goal and execution and the platform you use to build it.
With a paid Bitly plan, you can create multiple landing pages using just one account. This means you can tailor landing pages for all your offerings, attracting diverse audiences for each unique adventure.
This feature is especially helpful if you offer two completely different experiences—one targeting adventurous thrill-seekers and the other appealing to those with wanderlust. Creating separate landing pages for each offering ensures you reach the right audience—those genuinely interested in what you have to offer.
With Bitly Pages, you can focus on the tasks that matter most to you—targeting the right audience, crafting compelling copy and calls to action, and preparing captivating visuals to showcase your offerings. Our fully customizable landing pages take care of the rest—significantly reducing creation time.
Let’s look at scenarios where Bitly Pages can help you launch your marketing campaigns:
- Promotions: Picture this: You’ve got an epic skydive tour you’re eager to promote. You can kickstart your campaign by choosing one of our dynamic templates. From there, you can sprinkle in all the compelling copy and CTAs that detail every aspect of your tour. And to seal the deal, top it off with captivating images and videos that give interested visitors a taste of what the experience is all about.
- Highlight specific offerings: It’s common for tourism and travel companies to offer more than one thing. That way, there’s something for everyone to enjoy, and no one gets left out. However, promoting different packages on your website alongside blogs and other content can overwhelm visitors. Instead, keep it simple with a clean, mobile-friendly landing page that’s easy to navigate and keeps your visitors engaged. Then, look into the audience data to see which tours generate the most traffic, uncover their locations, and understand how they found your page. These insights can help you tailor your future offerings to more niche audiences.
- Generating leads: If offering mind-blowing experiences is your company’s specialty, then helping you turn visitors into leads is ours. Our templates help you craft stunning landing pages your visitors can’t resist. Speed up lead generation with a lead hook, like a gift voucher that visitors can redeem on their next purchase in exchange for their email address—allowing you to nurture and retarget them in future marketing campaigns.
Tapping into the benefits of Bitly Pages
Creating a landing page with Bitly is like having an entire team supporting you behind the scenes. You’ll have access to beautiful templates and layouts, so you never have to start from scratch or bother with learning code. Easily add visual content in just a few clicks, customize it to match your brand’s style, and track comprehensive analytics to ensure you’re heading in the right direction. Let’s dive into some of the benefits of using Bitly Pages.
Launch campaigns at a faster cadence
With pre-made templates and layouts at your disposal, there’s no need to start your landing page from a blank canvas. Instead, we offer a solid yet customizable foundation that assists anyone, regardless of expertise level, in getting started right away—ditching the tech headache altogether!
Additionally, our plug-and-play features make customization a breeze, letting you easily add the colors, fonts, and layouts you wish to try, matching the vision and goal for your campaign landing page. Speeding up the creation process saves you time—allowing you to focus on other aspects of your launch and get your campaign off the ground in less time and with minimal effort.
More ways to engage
Bitly Pages unlock ample opportunities for brands to deepen connections with their audience. And what better way to captivate them than by complementing your landing page with striking imagery that grabs attention and sparks the imagination?
Keep your audience hooked with a gallery of images that speak volumes. Our landing pages can host up to 10 images in a horizontal scrolling container, allowing visitors to explore your offerings with just a few swipes. Alternatively, you can opt for a 3×3 grid layout with nine images for added visual diversity on your page.
Want to take it up a notch? Add video content with our YouTube embed feature to create immersive, engaging experiences that inspire your audience to take action and convert.
Stay true to your brand
Brand consistency is a top priority, which is why we’ve made it straightforward to create landing pages that align perfectly with your brand. When you customize your landing page on our platform, you have various branding options—fonts, colors, and layouts—to ensure your page reflects your brand’s unique look and feel.
Plus, you can take your branding to the next level by harnessing the power of a branded link with a custom domain for your landing page. This not only builds trust with your audience before they even visit your page but also boosts your brand’s credibility and helps increase brand awareness and recognition.
Fun fact: Did you know that a custom domain helps your audience trust the link, increasing click-throughs by up to 17%? The good news is that you can create a complimentary custom domain on some of our paid plans. Use your custom domain for your landing page to reinforce your brand identity and keep your online presence consistent. Learn more about how to use Bitly branded links!
Collect meaningful audience insights
Our landing page builder wouldn’t be complete without the ability to track audience engagement—all made possible with Bitly Analytics! You can track end-to-end performance—total views and clicks, devices, referrals, and the geographic locations driving the most traffic to your landing page.
With this high-level view of your audience performance, you gain better insight into audience behavior, allowing you to identify audience trends and make data-driven decisions about how to optimize your landing page for improved conversions.
Depending on your plan, you can create more than one Bitly Page, enabling you to run tests comparing the performances of these pages to identify which ones perform best. Running A/B tests can help determine which content, messaging, and headlines resonate most with your target audience.
8 stunning templates for your Bitly Pages
Let’s explore some templates to ignite your imagination and help you begin. These examples are available within the Bitly Connections Platform. If you find any that you like, you can simply select the template in the platform and get started right away!
We are using fictional companies to give you a better idea of what you can do with Bitly Pages. Whether you are a real estate agent, a brand manager at a CPG company, or a social media manager for a music artist—whatever your role—you can use these templates as a starting point to create stunning, engaging custom landing pages in Bitly.
1. Promoting a new home listing
The Home Finders, a real estate company, is using our landing page builder to achieve their conversion goal of finding interested buyers and increasing their property sales. The landing page targets buyers with large families, showcasing a humongous property with four bedrooms and bathrooms.
Their landing page provides buyers with a vivid look and feel for their potential new home—featuring photos of the 2,732 square foot home and a carousel of images—allowing them to envision themselves living there.
All the details about the house, including its price, number of bedrooms, size, and address, are neatly laid out. With just a tap on the “Request a Tour” button, eager buyers can embark on their journey to explore their potential new home.
2. Encouraging new cruise bookings
The Lake Cruisers, a dynamic travel company, uses Bitly Pages as a sales landing page to boost bookings for their diverse tour packages. Visitors can easily explore all the options, finding the adventure that speaks to them the most.
With the white and blue logo and hues of blue and white sprinkled throughout the font, design layout, and CTA buttons, its brand identity shines through. Packed with captivating photos that bring each package to life, the page simplifies the decision-making process. Right at the top, visitors are greeted with an enticing offer: 20% off every cruise. At the bottom, the message is straightforward yet urgent, prompting visitors to “Book now for 20% off” with a button that beckons them to take action.
3. Showcasing tour dates and new releases
Songwriter and musician Curtis Lyons embraces the power of our Link-in-bio page, microphone in hand, to keep his fans grooving to the beat of his upcoming tour updates and latest releases—all in one place! By doing so, he not only amps up engagement on his current platform but also leads followers to his buzzing social media channels, bringing together a lively community presence across all platforms.
His mobile-friendly landing page displays his social media icons, guiding his fans to explore all his active channels. It’s like a musical journey where fans can discover additional exciting content like merchandise links, websites, and so much more.
4. Increasing yoga class sign-ups
Gabrielle Nolan, a solo entrepreneur and wellness enthusiast, runs a thriving business as a yoga instructor and breathwork expert. To boost sign-ups for her mindful meditation classes and convert visitors into potential clients, she is leveraging Bitly Pages to launch her landing page.
Using a series of carousel images, she skillfully showcases her expertise in yogic body movement. Staying true to her brand, she maintains a soothing green and white color scheme throughout the landing page. Visitors can easily explore her content on various channels—YouTube, TikTok, and Instagram—and join her growing community. For those interested in her Tuesday classes, reserving a spot is as simple as tapping the CTA button.
5. Promoting a new product line
Onky Cosmetics, a CPG brand, is shining a spotlight on a handpicked selection of their product line to boost their visibility. They’re using our custom landing pages to exhibit their unique range and increase product sales.
At the top, the hero image features hands holding soap, offering potential buyers an authentic, natural view of their product outside its packaging. This pairs seamlessly with the descriptive copy, unveiling details about the natural ingredients and appealing to their environmentally-conscious target audience.
6. Boosting class registrations
Glasmond Academy, a haven for creative minds, wants to increase registrations for their fall semester classes. They’re creating a Link-in-bio to showcase the registration link for the upcoming semester and other important content like their website and student reviews—giving interested students all the essentials to sign up.
Staying true to its brand, the school’s mobile-friendly landing page proudly displays its logo at the top, along with its signature blue, which is part of its brand identity.
Going a step further, Glasmond Academy is also creating a Bitly Code to print on posters to distribute around the student campus to boost offline engagement and get more online traffic to its Link-in-bio page.
7. Highlighting product services
Looking to generate more leads, Desyn Agency is launching a campaign with Bitly Pages to highlight their product services. Above the fold, they sum up their offerings in one sentence, enticing visitors to scroll down and explore further.
The landing page also proudly showcases the number of satisfied clients and the multitude of design concepts they’ve worked on, offering proof of their success rate and expertise. Remaining authentic to their brand, they personalize the landing page with their company logo and brand colors, ensuring that clients familiar with their brand can instantly recognize them.
8. Encouraging book purchases
To showcase their latest releases, 5 Fold Books, a Publishing House, turns to our landing page builder. Their goal was crystal clear: to boost sales of these highly anticipated books, backed by extensive market research.
Urging their audience to take action, they crafted urgent headlines, signaling that these books would fly off the shelves quickly. Utilizing our image carousel feature, they include striking photographs of the book covers, letting the designs speak for themselves. Plus, they add CTA buttons, inviting readers to grab these books before they’re gone.
Bonus content: Check out 8 inspiring microsite examples on our blog.
Use Bitly Pages for your next launch
No matter your industry—whether retailer, musician, CPG brand, or beyond—landing pages can streamline and enhance campaigns for events, new releases, products, services, and more. Our no-code landing page builder helps you speed up launches, amplify engagement, reinforce your brand, and collect meaningful audience data—all in one place!
With eight templates to fit your goals and needs, diverse layouts, image carousels and grids, and YouTube embeds—and everything in between—Bitly Pages is the perfect digital solution to get your custom landing page live faster while staying on brand and keeping your audience hooked every step of the way.
Sign up today to start creating engaging landing pages with Bitly!
