URL Shortening

How WorkForms by monday.com Uses Bitly Short Links to Create Shareable Links at Scale

A person working on a laptop next to the Imagine the Possibitlyties slogan.

Putting the customer at the heart of every decision your business makes is like laying the foundation for a new house. It gives you a solid base to build upon that’s always cemented in what your customers actually want and need. From building a user-friendly interface to regularly collecting and implementing customer feedback, businesses that put the customer first carefully craft each and every experience, down to the links they create and share. 

From digital marketers at big brands to mom-and-pop pizza shops and rising TikTok influencers, creators and businesses alike are using Bitly Short Links to (re)imagine the possibilities and connect to their audiences and customers in new ways.

A view of different types of forms, like a creative request and a feedback form.
Photo provided by WorkForms by monday.com

We chatted with Galit Avior, Product Manager at monday.com, to learn about how the team is using Bitly Short Links to power the sharing of their new form-building product, WorkForms.

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Making work more enjoyable and efficient with monday.com

Monday.com empowers all of its 180,000 customers around the world to accomplish more together. They make it possible by providing a platform that helps businesses easily manage their work, streamline workflows, and track progress in real-time. And while monday.com may already be a leader in the project management space, they never rest on their laurels—Galit notes that it’s their commitment to customers and passion for innovation that keeps propelling them forward.

“All of the products we build and features we create are based on what customers actually tell us they want. We’re always thinking about how we can stay close to our customers and innovate.” 

That’s why when Galit and her team learned that businesses big and small wanted a better way to collect, track, and analyze the information they collected from forms, they set out to build a better solution. Ready to start making insights more actionable? Meet WorkForms by monday.com.

A creative request form with fields for the name of the request, email address, channel and more.
Photo provided by WorkForms by monday.com


Whether you run an in-house creative team and need a request form that syncs with your projects or you work at a large enterprise and need to collect employee satisfaction feedback, WorkForms by monday.com makes it easy to customize and brand forms, streamline all the information you collect, and gather valuable insights.

“A lot of project management tools have forms as a feature—which is great—but we wanted to take it further and build out more robust form features that support customers of all shapes and sizes.”

Keeping the end-user in mind at all times when building the new product, Galit’s team knew they wanted to make the form sharing experience as simple and easy as possible. That’s why they leveraged the Bitly API to make the creation of branded short links within the product simple and easy.

Once users create a WorkForm, they can share it with anyone and everyone—as long as they have access to the shareable link or an embedded form. This is where the Bitly Short Link magic happens. When users are ready to share their WorkForm with the world, they’re presented with the option to shorten their form link. With the tick of a box, users can grab their link and go—voilà!

A mouse clicking on a button that lets you create a short link from a long URL.

GIF provided by WorkForms by monday.com

“We’ve been using Bitly here at monday.com since the very beginning, so when it came time to build out this functionality within the product we knew that Bitly would be the go-to reliable, trusted partner.”

For the team at monday.com, using Bitly to power their WorkForms links felt like a natural decision. Every short link that’s created within the tool gets a branded touch with WorkForm’s custom “wkf.ms” domain, transforming long URLs into instantly recognizable, bite-sized, branded links for easy sharing. 

Did you know? Bitly’s API enables customers to do even more with links but programmatically and at a massive scale. Learn more about the Bitly API here.

“It was super important for us to make WorkForms easy to share and to ensure whoever receives the link recognizes the brand. That’s one of the reasons why we decided to leverage Bitly.”

A laptop with a WorkForms logo on it next to text that describes how WorkForms uses Bitly Short Links to make collaboration easy.

The possibitlyties are endless when it comes to generating branded Bitly Short Links at scale for form-creating monday.com customers. With Bitly Short Links, WorkForms by monday.com is able to create a better, more streamlined experience for customers around the world. 

Here at Bitly, our mission is to be a catalyst for connections. With the Bitly Connections Platform, customers can customize and shorten links, create QR Codes, curate their Bitly Link-in-bio, and track performance—all in one place.

Feeling inspired? Get started today or find out how other industries are using the Bitly Connections Platform to imagine the possi(bitly)ties.