Optimizing social media content for mobile doesn’t just mean creating smaller images or shortening your tweets. It means thinking about how mobile users interact with social channels and what can catch – and retain – their attention as they’re swiping through an Instagram feed or scrolling through Facebook’s News Feed. The majority of social media use is already happening on mobile devices and that trend is only getting more pronounced. Social media users are going more mobile and that means that social strategies have to adapt to the new reality.

Want to learn more about how to optimize your social content for mobile audiences? In “How to Optimize Your Social Content for Mobile,” you’ll learn:

  • Why It’s Critical to Optimize Social for Mobile
  • The Difference Between Social Content and Social Mobile Content
  • Examples of Brands Doing Mobile Social Content
  • How to Build Your Own Great Mobile Social Content