When your content is just a click, scan, or tap away, you provide your audience with endless opportunities to engage and connect with your brand, streamlining the path from interaction to action. In other words, the more channels you open up for your audience, the more conversion possibilities arise.
Bitly Pages, through the power of the Connections Platform, helps you create mobile-friendly landing pages that serve as destinations for your short links and QR Codes. Whether it’s for your Link-in-bio, a product showcase, or a hot promotional campaign, we have the digital toolbox to turn meaningful connections into meaningful actions.
In this blog post, you’ll discover expert conversion strategies to tailor your landing pages to your target customers and learn how to leverage our platform to meet your conversion goals head-on!
Note: The brands mentioned in this article were found during our online research.
3 conversion strategies to power up your landing page
There’s no denying that landing pages can be hit-or-miss, but there are tried and tested ways to ensure yours is a hit. Let’s dive into actionable conversion strategies that help you address the pain points of your customers, inspire them to act, and give your landing pages the online visibility they deserve.
1. Be a problem solver
Everyone comes to your page with a problem—whether they realize it or not. A page that speaks to the inner struggles of a customer is 80% more likely to drive conversions. Being the ultimate solution for your customer means deeply understanding their pain points.
By analyzing customer surveys, support tickets, social media posts, and direct interactions, you already have a library of valuable data at your fingertips. Tuning into your customers’ common struggles helps you craft a landing page that resonates, making it feel like you’re speaking their language.
Let’s unpack how you can address pain points in your landing page copy:
- Headlines: Capture attention with concise and solution-oriented headlines that directly respond to the needs of your customers. For example, Headspace’s landing page headline, “Your everyday mental health app,” speaks directly to customers seeking a solution to improve their mental well-being.
- On-page content: When it comes to the written content on your landing page, highlight the benefits your product or service offers based on the challenges or frustrations your customers currently face. Instead of simply listing features, weave the benefits into your copy, emphasizing how those features bring value to the reader.
The Headspace landing page uses action-packed phrases like “Have more good days” to show off what the company brings to the table. Plus, it tackles customer problems like daily stress and anxiety head-on, offering solutions with lines like “Let go of everyday stress and anxiety with 500+ guided meditations and programs.” This example shows how benefit-based headlines can really help address customers’ inner battles.
2. Create urgency in your offer
Adding scarcity to your offerings is a classic tool in the marketer’s playbook. It’s a powerful motivator that drives users to take action by triggering the universal phenomenon called fear of missing out—more popularly known as FOMO.
There are two types of scarcity you can use on your landing page: quantity scarcity and time scarcity. Quantity scarcity happens when there’s limited availability of a product or service, while time scarcity refers to limiting an offering to a window of time, like a countdown or a flash sale.
Chances are you’ve already made a purchase influenced by scarcity marketing, whether it’s about time or quantity. If you’ve seen phrases like “going fast” or “limited spots available,” you’ve experienced quantity scarcity. Phrases like “limited time offer” or “offer ends at midnight” indicate time scarcity.
Both types of scarcity are effective, but depend on the feelings you are trying to evoke. For example, if you’re a software company offering a digital product, it makes more sense to use time scarcity. However, quantity scarcity would work well if you are selling a physical product, like in a retail store.
A note on scarcity: For scarcity marketing to work, it’s important to use it sparingly. Overdoing it can come across as disingenuous, which could hurt your brand’s reputation. To avoid this, include a clear call to action and stay consistent with your offerings, always focusing on the value your product or service can bring first and foremost.
3. Optimize for SEO
Imagine you’ve completed all the steps necessary to create an impactful landing page, but you didn’t think to make it SEO-friendly. Would your landing page still be successful and meet your conversion goals? The answer really depends on what you’re aiming for with your landing page.
If you’re using PPC ads to attract specific leads, you might not need to worry too much about optimizing for search. In this case, visitors landing on your page are already qualified leads, so indexing the pages for search engines may not be needed.
However, in most cases, it’s a good idea to make your landing page search engine-friendly, whether you’re promoting it through paid search, social media, or email. SEO-optimized landing pages can help your audience find your page more organically.
While not every landing page needs full-blown optimization for organic search, they need to perform well in search engine results pages (better known as SERPs) so your audience can find them easily when they search for specific key phrases.
Focusing on organic traffic can attract an audience that’s actively searching for your page and what you offer. This means the people landing on your page are genuinely interested, which can boost your chances of turning them into customers.
How Bitly Pages can improve your click-throughs
Landing pages created in Bitly, known as Bitly Pages, allow you to connect with your audience easily—your content is just a simple scan, tap, or click away. Find out how the Bitly Connections Platform can do all of this below.
Connect to audiences, wherever they are
From playing games to online shopping, smartphones have become the main way people engage with the internet. According to Statista, 95.3% of users in 2023 said mobile phones are their favorite way to surf the internet. It’s no surprise, but it shows how important it is to optimize for mobile.
Since our custom landing pages are mobile-friendly, you can reach your audience even when they’re on the go—boring train rides or waiting at the doctor’s office are the perfect places to capture their attention. Sure, our landing pages look great on a laptop too, but we know how important the mobile experience is for customers.
With a mobile-friendly landing page in Bitly, users get a smooth, interruption-free experience, keeping them focused on what matters: tapping that CTA button!
Promote your page offline and online
Although you may have various marketing channels to promote your landing page—like email newsletters, paid ads on social media, or blogs—you can also turn to the Bitly Connections Platform for more versatile options. That’s because any landing page you create in Bitly can also be shared as a Bitly Link and Bitly Code.
Let’s dive into how you can leverage our platform to make the most of it:
- QR Codes: Bridging the online and offline worlds in a frictionless fashion, you can share your Bitly Pages with QR Codes that make it easy for your audience to connect with you offline, too.
Let’s say you’re an artist who runs a retail store that hosts an exhibition at the end of the month. With plenty of foot traffic trickling in every day and all your time spent managing the store, you need a quick solution.
Looking for a landing page that doesn’t take hours to create, you turn to Bitly. Using our beautiful templates already populated with stock content, you quickly create the landing page and share it as a scannable QR Code. You then print a QR Code on a poster in your store. Now, all your offline customers can easily take out their phones to scan and register for your event while they’re in-store.
- Short links: With select paid plans in Bitly, you’ll receive one custom domain; a branded link that your audience will instantly recognize and trust. You can use this link for your landing page to help your users feel confident about the link destination, knowing that your link is secure. Once you’ve published your landing page, you can share the link in your emails, social media ads, or other marketing channels. Be sure to create a link that’s as descriptive as it is memorable, giving your users a clear signal on where you’re taking them.
Get onboard so you can create mobile-friendly destinations for your short links and QR Codes to showcase your content in unexpected and novel ways, inspiring your audience to engage and act.
If you are looking for more ways to use the Bitly Connections Platform, get inspiration from our blog covering how 6 industries are embracing innovation.
Showcase your offer in visually diverse ways
With only a few milliseconds to make an instant connection, easy-on-the-eye graphics can make a major impact on keeping your visitors on your page longer. But it goes beyond engagement—it can drive conversions. According to Eyeview research, including a relevant image or video on your landing page can boost conversions by up to 86%.
Making a visual impact is easy with Bitly Pages thanks to our customization features:
- Image carousals: House up to 10 relevant images displayed in a horizontal container. Adding these elements to your landing page allows users to scroll and interact with your page. Pair these sliders with descriptive copy and thoughtful headlines to fill possible comprehension gaps through visual storytelling.
- Image grids: You can also add up to 9 images in a 3×3 grid to create more visual diversity. These grids make your image display more organized and visually appealing.
- Youtube embeds: Adding video content is as easy as dropping in the YouTube link, and you’ll immediately see a preview of how the video will look once it’s published. Offering your visitors an immersive experience through video actively engages them, leaving an immediate impression of your brand in their minds.
A variety of use cases to meet any marketing goal
Do you want to boost sales revenue for your product or service? Capture leads for more engagement? Expand your market by attracting new customers or nurturing existing ones? With no technical expertise required, you can create mobile-friendly landing pages in minutes to achieve your desired goals.
Here are some potential goals you may have in mind and how Bitly Pages can help:
- Increase website traffic using social media: A link-in-bio is like a magician’s wand, shining a spotlight on your favorite online content in your little corner of the internet. With Bitly Pages, you can design a single microsite that leads your followers to your other social channels, websites, special offerings, sign-up pages, and much more—all with one powerful link in your social media bio. Make your social media work harder by making content sharing a breeze.
Explore our guides for step-by step instructions on adding links to Facebook profiles and creating a link-in-bio for your Instagram. - Boost sales revenue for a product launch: A custom landing page is the perfect standalone companion when launching a new product. With ready-to-use product and service templates and a diverse range of layouts, Bitly Pages gives you a head start to create a mobile-friendly landing page that takes minutes (not hours) to design.
Share your new product information in a visually interesting way by using image grids and carousels, and drop the link to a YouTube video showcasing your product in action. You can also keep your landing page in sync with your brand by incorporating your brand colors and company logo. Plus, we help you keep track of audience engagement and see how your visitors react to your new product with real-time data analytics that let you gauge your audience’s interest over time.
- Promote your offering: Our landing page builder is perfect for those seeking an online solution to generate interest for a specific period—without the need for extensive time, resources, or technical expertise.
This is particularly convenient during busy promotional periods like Black Friday, Valentine’s Day, or flash sales. With templates and layouts providing a customizable foundation, design options ensuring your brand shines through effortlessly, and multimedia adding flair to promote your brand and products, you have the power to create a landing page that transforms engagement into conversions. Plus, you can update your links at any time using the Bitly redirect feature so that you can always point your customers to your latest content without changing the link.
Get inspired by browsing through 8 marvelous templates on our blog.
Track conversions in real-time
Understanding the path to conversion is best done by looking at the full-picture data story, and there’s no simpler way than with Bitly Analytics.
Learning how your audience reacts to your landing page with real-time analytics leads to gaining deeper insights into audience interactions. Make adjustments based on these observations by relying on data, not guesswork.
You can also compare your landing page’s performance by creating multiple pages at once to find the one that performs the best. Doing A/B tests like this helps you identify areas for improvement in your marketing strategy to turn those visits into conversions.
Here’s an overview of how you can track end-to-end landing page performance and see the data behind what’s driving conversions:
- Total views and clicks: Total views represent the number of people visiting your page, while clicks represent the total number of visitors interacting on your page. Each link your user visits, whether it’s the call-to-action link or your YouTube video, gives you better visibility and insight into how your audience engages with your page.
- Device data and referral: If device data shows that the majority of your traffic on your page is coming from smartphones, and the referrer data indicates they found you on Instagram, you now have insights into your target audience’s preferences and browsing habits.
- Geographical data: Looking into location data at the country and city level can give you valuable insights into where your audience is concentrated. If you realize you’ve been targeting the wrong places with your landing pages, it’s a great opportunity to switch gears and potentially expand your market to attract new customers in different regions.
Get a more in-depth look at how performance data can help you create more impactful landing pages with Bitly.
Boost your conversions with Bitly Pages
In a world where grabbing your audience’s attention is increasingly challenging, the Bitly Connections Platform helps you meet your customers wherever they are. Craft landing pages that resonate with your customers’ pain points, trigger FOMO to prompt them to take action, and boost your page’s discoverability through search engine optimization.
If you’re looking to elevate your landing pages to the next level and gain that competitive edge, Bitly Pages is the way to go. With Bitly, creating custom landing pages doesn’t just mean single microsites—you also get QR Codes and short links that build bridges for connections whether your audience is online or offline. We help you stay connected to your audiences on the go, provide opportunities to showcase your brand, service, or products with captivating image and video content, and track each interaction for you with comprehensive analytics.
Get started with Bitly today and create mobile-friendly landing pages that drive conversions!